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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,455 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.


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1901 - 1925 of 5,233 Reviews for Marketing in a Digital World

By Arini S

Nov 30, 2021

i​ntroduce me to digital marketing, the things that i need to reach my target.

By kapardhi d

May 15, 2021

Fantastic course. Highly recommended for all the digital marketing enthusiasts


Mar 31, 2021

I really thank you for this online course ,I enjoyed learning on this platform

By Seyed A K

Jan 3, 2021

Wonderful course with a fantastic teacher and a lot of new useful information.

By Jennee R

Nov 23, 2020

I thoroughly enjoyed this course and am hoping to proceed to the next modules.

By Sakib M E

Sep 12, 2020

It was a great course. I have learnt a lot about marketing in a digital world.

By Phebean A

Sep 5, 2020

I really enjoyed the course and i am hoping to take more courses in this field

By Mukul J

Jul 15, 2020

Awesome.. Learned various thing... Thank u so much for introducing this course

By Iñigo R M H

Jun 29, 2020

helps you know the basics very well. good foundation for the courses to follow

By sristi d

Jun 6, 2020

this was a great coursera but didnot serve me with a certificate . please help

By Ellyne P

Mar 28, 2020

Really relevant stuff and can't wait to get on the 2.0 version of this course!

By Rishi R

Mar 19, 2020

I really liked this course because of all the digital tools that I got to know

By Ayush A

Jan 17, 2020

Great course method use is quite excellent and interactive session used for it

By Miguel A P M d S

Apr 10, 2019

Very good course, to lear about digital marketing and new ways to do marketing

By Leandro A d S

Mar 21, 2019

It is an amazing course! Full of content. I strongly recommend it to everyone!

By Harsh G

Sep 22, 2018

A must recommended course before going deep into digital aspects of marketing.


Sep 23, 2017

I really enjoyed this course and I have learned a lot. Definitely recommended!

By Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

By Darren B

May 13, 2017

Great insights with up-to-date information. The professor makes the class fun.

By shahab a m

Jul 2, 2022

it was truly unique ,and an honor to attend professor aric rindfleischs class

By Amish A

Feb 21, 2022

The course was very engaging with detailed explanation of the basic concepts.

By Radim J

Oct 2, 2021

Well organised course. Did help with my own research. Definitely recommend!!!

By Konstantin P

Sep 28, 2021

Excellent course. Very interactive, engaging and based on real life examples.

By Dawn W

May 25, 2021

Love this teacher! He is interesting, engaging and give hands on assignments.

By Sabiha K

Oct 31, 2020

this course is useful in digital field. the professor aslo good an excellent.