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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,452 ratings
5,297 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1926 - 1950 of 5,233 Reviews for Marketing in a Digital World

By Martina D

Sep 28, 2020

Amazing course! Professor Aric Rindfleisch explains all the topics very well!

By Liong S E

Sep 1, 2020

good course to learn new terminology and trends in digital world of marketing

By Selvin P

Aug 3, 2020

Awesome course, gives us a clear idea of how things are changing drastically.


Jul 22, 2020

Really amazing course, the professor taught extremely well.Thank you coursera

By Tanmay K B

Jul 12, 2020

This course helps me to learn about digital marketing and marketing strategy

By Manav P

Jun 26, 2020

Overall, it gives a gist of how new businesses models are working on internet

By Durlav R

Jun 6, 2020

I have truely enjoyed the course and got the opportunity to learn new things.


Jun 5, 2020

Its nice course for the beginners to start their career in Digital Marketing.

By Max F

Mar 6, 2018

Generally, the lectures are really interesting, and the format is convenient.

By H. M B Y

Dec 14, 2017

It is a great course. Specially those who have some interest about marketing.

By Bilyana H

Aug 28, 2017

I really enjoyed the course, it was very interesting and useful at same time.

By Mallisetty V P

Oct 19, 2016

Course is desigend well with intersting industry examples.Thank You Coursera

By Sandeep G

Sep 12, 2016

Excellent course to learn and understand basic concepts of digital marketing

By Khaled T

Aug 1, 2016

Very useful course, interesting enough to let me continue My Specializations!

By Karla V

Jun 26, 2016

Great course. I'm a fashion designer and this course has been really helpful.

By Anita K

Dec 1, 2015

I really liked this course. I am glad I chose this as my first online course.

By Javier B A

Nov 4, 2015

It is an excellent course in all senses:content and methodology,

Great teacher

By Liselle M

Oct 6, 2021

Really informative course. It exposed me to new aspects of digital marketing

By Abhijit H

Mar 7, 2021

Very informative course. The lectures had detailed explanations. Wonderful!!


Dec 30, 2020

The instructor was great,also the concept was wonderful.Thank you very much.

By Mert K

Nov 12, 2020

Very succesful and enjoyable course from a great tutor! Thank you very much.

By Vivien Z

Oct 6, 2020

Very good course, i learn a lot of marketing knowledge! Thank you professor!

By mubasher a

Sep 25, 2020

Its very good course to refresh you marketing and digital marketing concepts

By Ljubisa C

Jun 3, 2020

I really enjoyed this class. I learnt a lot and i really loved the approach.

By akhil s

May 21, 2020

Got to learn so much about the 4 P of marketing and such a wonderfull course