Chevron Left
Back to Marketing Management I

Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

1,264 ratings
312 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

Filter by:

126 - 150 of 307 Reviews for Marketing Management I

By Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.


Apr 18, 2020

it was excellent opportunity for me.thanks to coursera

By Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.


Nov 11, 2018

such an wondeful learning experienmce from this course

By Neha N

Sep 28, 2020

Great course work for beginners. Professor is great.

By Rafael R

Nov 28, 2019

Really nice course, I enjoyed a lot! Great material.

By Deepak J

Apr 23, 2020

Great Course! Well Designed for Easy Understanding.

By Ryan W C

Oct 7, 2019

Informative. Well organized. Dedicated professor.

By Ian E

Jun 8, 2020

The videos were beyond helpful and very engaging!

By Himanshu M

Feb 14, 2020

very good subject, professor is so much involved.


Sep 26, 2020

It's good platform for to learn about marketing.

By Ibrahim A E

Apr 12, 2020

Perfect course, i get more data and its usefully

By Akshay s c S

Dec 13, 2019

It was very helpful to know about the marketing.

By Dharmesh K K

Mar 31, 2021

we should increase our skills through coursera.

By Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

By Anish R

Jun 14, 2020

It's been exceptionally helpful and informtive

By Anis C

Jun 30, 2020

Excellent course along with excellent lecture

By Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

By Rami a e h

May 24, 2020

Over my expectation one of best professor's


Aug 4, 2020

Excellent course loved Prof. Noel's energy

By Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.


May 14, 2020

a very knowledgeable and helpful course!

By Alvin B

Oct 27, 2020

This course is great highly recommended

By Zaur A

May 26, 2020

I got what i was expected and even more

By Jieyun L

Sep 28, 2020

very comprehensive, though quite basic