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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois at Urbana-Champaign

4.8
stars
1,687 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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126 - 150 of 402 Reviews for Developing a Winning Marketing Strategy

By 2.21914E+11 L R R

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Dec 4, 2020

over all the course is nice it explains all about the business strategy

By FRANCESCA M

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Dec 1, 2020

The course has been very useful and Professor Noel is a great teacher.

By A. M R

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Jun 4, 2020

It was really good learning.

It was highly professional and worth it.

By Rahil K

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Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

By Hassan M M

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Feb 23, 2022

the best way that I learned the marketing strategy and development

By Rajat R C

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May 18, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

By Chinmayee S

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Jun 7, 2020

It was amazing and one of the most insightful course I have done!

By arnab b

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Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

By Chanel R

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Sep 5, 2020

Highly engaging, insightful, relevant and charismatic professor.

By LAURA G R M

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Aug 13, 2020

Its a great option if you want learn Marketing in a complete way

By SARANYA K

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Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

By Digvijay

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Jan 8, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

By Chandran N

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Sep 7, 2018

Excellent course with videos, information and resources links

By Ouatatchin K

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Jan 23, 2017

An excellent and well-explained course. I highly recommend it

By DALIGOU M J H

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Jan 18, 2023

I am more knowladgable now than before. The course was great

By Harshitha B

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Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!

By Raman K

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Feb 28, 2020

I learn soo many marketing management skill from this course

By Cotfasa A

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Feb 19, 2020

Great and engaged class! Valuable and interesting material!

By Asem A

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Sep 12, 2019

Very informative and engaging course, thanks professor Noel

By ASHISH I V

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Jun 24, 2020

It was a very good course indeed and was very informative.

By DECHAMMA C V 1

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May 17, 2020

It was an amazing experience learnt through his Coursera.

By Gamal M E

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Jan 27, 2018

excellent course for delivering the marketing management

By Hamza L

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Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

By EMORE F E

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May 19, 2021

Very good course and the instructor was simply amazing

By GUNDA N

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Apr 18, 2020

it was excellent opportunity for me.thanks to coursera