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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

1,272 ratings
312 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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176 - 200 of 307 Reviews for Marketing Management I

By Tamala M

Sep 17, 2018

Great and informative course!

By Guilherme C

Jan 27, 2018

good introduction for dummies

By Dr K L

Jun 15, 2020

This is wonderful experience

By Lou A T

Jul 13, 2020

Thank you. I learned a lot.

By Bharat S

Aug 8, 2019

Great course for a beginner

By Mauricio P A

Mar 12, 2021

It was a excellent course.

By palak b

Sep 28, 2020

informative and engaging

By Mark S

May 26, 2019

Really Enjoy Noel Hayden

By Saranya.V

Jul 26, 2020

excellent course design

By Arup k d

Apr 19, 2018

very appreciable course

By Lohith D

Sep 25, 2020

It was good experience

By Timur S

May 3, 2020

Enjoyed it! Thank you!


Dec 25, 2019

thanks fo the coursera


Jun 19, 2020

Superb good well done

By Whitney H

May 15, 2020

I enjoyed this course

By Madad H

Mar 24, 2021

An excellent course!


Jan 7, 2021

very nice experience

By Nevin J

Nov 10, 2020

really good coursera

By Fidan I

May 7, 2020

thanks for everthing

By Dwarika p T

Apr 15, 2020

amazing experience.

By Naing L A M

Jan 29, 2019

Very useful course.

By Sagar P

Jul 22, 2017

Very Comprehensive.

By Nabyendu N

Jul 30, 2020

Amazing experience

By Khoder K T

Dec 5, 2020

very good teacher

By Erich W

Sep 21, 2018

Excellent Course!