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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

1,208 ratings
290 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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176 - 200 of 285 Reviews for Marketing Management I


Jun 19, 2020

Superb good well done

By Whitney H

May 15, 2020

I enjoyed this course


Jan 7, 2021

very nice experience

By Nevin J

Nov 10, 2020

really good coursera

By Fidan I

May 7, 2020

thanks for everthing

By Dwarika p T

Apr 15, 2020

amazing experience.

By Naing L A M

Jan 29, 2019

Very useful course.

By Sagar P

Jul 22, 2017

Very Comprehensive.

By Nabyendu N

Jul 30, 2020

Amazing experience

By Khoder K T

Dec 5, 2020

very good teacher

By Erich W

Sep 21, 2018

Excellent Course!


May 21, 2020

Excellent course


Jan 10, 2020

Awesome learning

By Reuben K J

Dec 27, 2019

Very Informative

By Muhammad S

Jan 26, 2018

Excellent Course

By Hussein Y

Nov 21, 2020

well explained.


Jul 1, 2020

Thanks you sir.

By Dr. S C

May 7, 2020

good experience

By Sambit S

Mar 18, 2020

nice experience

By shaghayegh g

Dec 12, 2020

It was awesome

By Mustafa Ü

Aug 14, 2020

Perfect course

By Nikhil K S

Nov 30, 2018

Great learning


Jul 6, 2020

great teacher

By Patarapat S

Jul 3, 2020

Great course!

By Abhishek K

Jun 8, 2020

Best course..