About this Course

304,709 recent views

Learner Career Outcomes

33%

started a new career after completing these courses

35%

got a tangible career benefit from this course

13%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 17 hours to complete
English

Skills you will gain

Mobile MarketingSocial MediaPlanningDigital Marketing

Learner Career Outcomes

33%

started a new career after completing these courses

35%

got a tangible career benefit from this course

13%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 17 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(9,293 ratings)Info
Week
1

Week 1

5 hours to complete

Course Overview and Optimizing Your Digital Assets

5 hours to complete
9 videos (Total 82 min), 9 readings, 2 quizzes
9 videos
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1m
1-1.2 Know Yourself: Digital Marketing Self-Assessment9m
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12m
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9m
1-1.5 Know Your Message: Digital Content & Communication Channels7m
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7m
Interview: Mary McIlrath, SVP & Partner at C+R Research23m
1-3.1 Big Data in Digital Marketing7m
9 readings
Syllabus30m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview20m
Module 1 Readings1h
1-3.2 Extra Resources20m
2 practice exercises
Orientation Quiz30m
Module 1 Quiz10m
Week
2

Week 2

4 hours to complete

Online and Video Marketing

4 hours to complete
8 videos (Total 59 min), 3 readings, 2 quizzes
8 videos
2-1.2 Online Advertising: Opportunities & Challenges7m
2-1.3 Online Advertising: Nuts & Bolts5m
2-1.4 Search Optimization: SEO Strategies6m
2-1.5 Search Optimization: Essential Steps6m
2-1.6 Search Optimization: Future Trends3m
2-1.7 CRM and Marketing Automation8m
Interviews: AMOBEE Executives19m
3 readings
Module 2 Overview20m
Module 2 Readings1h 30m
Mod 2 Extra Resources30m
1 practice exercise
Module 2 Quiz10m
Week
3

Week 3

3 hours to complete

Social and Email Marketing

3 hours to complete
8 videos (Total 67 min), 3 readings, 1 quiz
8 videos
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8m
3-1.3 Online Video Marketing: New Strategies and Other Considerations6m
3-1.4 Social Media Marketing Strategies Overview5m
3-1.5 Buzz & Influencer Marketing: Strategies6m
3-1.6 Buzz & Influencer Marketing: Other Considerations7m
3-1.7 Buzz & Influencer Marketing: Planning and Executing8m
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21m
3 readings
Module 3 Overview20m
Module 3 Readings1h
Mod 3 Extra Resources30m
1 practice exercise
Module 3 Quiz10m
Week
4

Week 4

5 hours to complete

Putting It All Together for Your Digital Plan

5 hours to complete
8 videos (Total 69 min), 4 readings, 2 quizzes
8 videos
4-1.2 Measures of Campaign Success: Web Analytics10m
4-1.3 Measures of Campaign Success: Social Media Metrics8m
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9m
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4m
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10m
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20m
Gies Online Programs3m
4 readings
Module 4 Overview20m
Module 4 Readings50m
Mod 4 Extra Resources1h
Congratulations!10m
1 practice exercise
Module 4 Quiz10m

Reviews

TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING STRATEGIES

View all reviews

About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

More questions? Visit the Learner Help Center.