The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
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Syllabus - What you will learn from this course
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
Online and Video Marketing
Social and Email Marketing
Putting It All Together for Your Digital Plan
- 5 stars71.01%
- 4 stars20.57%
- 3 stars4.87%
- 2 stars1.90%
- 1 star1.63%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING STRATEGIES
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
About the Digital Marketing Specialization
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