The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
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Syllabus - What you will learn from this course
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
Online and Video Marketing
Social and Email Marketing
Putting It All Together for Your Digital Plan
- 5 stars71.01%
- 4 stars20.57%
- 3 stars4.87%
- 2 stars1.90%
- 1 star1.63%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING STRATEGIES
i was so happy to take this course where it has added a lot of new information to my digital marketing knowledge. All was clear with good examples! thank you for this course and its content.
It is so nice to get to learn new skills on this platform COURSERA. I am so much humbled to complete my course. and I know the knowledge I gained will change my life career as an IT. Thanks
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
About the Digital Marketing Specialization
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