University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign

Digital Media and Marketing Strategies

This course is part of Digital Marketing Specialization

Taught in English

Some content may not be translated

Mike Yao

Instructor: Mike Yao

130,860 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(3,067 reviews)

|

95%

Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(3,067 reviews)

|

95%

Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.

What's included

9 videos7 readings2 quizzes

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

What's included

9 videos3 readings1 quiz1 peer review

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

What's included

8 videos3 readings1 quiz

In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing. 

What's included

9 videos4 readings1 quiz1 peer review1 plugin

Instructor

Instructor ratings
4.7 (528 ratings)
Mike Yao
University of Illinois at Urbana-Champaign
5 Courses174,504 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 3067

4.6

3,067 reviews

  • 5 stars

    71.60%

  • 4 stars

    20.24%

  • 3 stars

    4.76%

  • 2 stars

    1.82%

  • 1 star

    1.56%

SK
5

Reviewed on Jun 16, 2020

KS
4

Reviewed on Apr 8, 2020

HH
4

Reviewed on Aug 15, 2021

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions