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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

4.4
stars
1,657 ratings
360 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews

H

May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

HJ

May 14, 2020

This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.

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251 - 275 of 350 Reviews for Digital Media and Marketing Strategies

By Donny S

Mar 13, 2017

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

By nishi a

Dec 20, 2016

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

By Anders R K

Jan 01, 2016

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

By Francesca

Apr 18, 2020

I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.

By Mario Z

Sep 05, 2019

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -

By Tony T

Sep 07, 2017

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

By Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

By Mirela P

May 14, 2018

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

By Cheung L

Aug 20, 2016

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!

By Aviral k

Apr 24, 2020

The course is very well structured and nicely taught . if u have interest in digital media then go for it .

By Prikshit S

Nov 19, 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

By Jacques P P

Mar 30, 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

By Nikhil N

May 08, 2018

Certainly a good course touching very important topics related to today's marketing world

By Reber E J

Mar 08, 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

By TAMIL S R

May 16, 2020

As mentioned earlier, supplementary readings are very old like 2015 (for eg)

By BENDRISS H

Mar 27, 2020

Very interesting course, thanks to all staff of illinois universty .

By Alfredo A

Sep 07, 2019

Excellent course on Digital Marketing and Digital Media Strategies

By Michel R

Jul 17, 2017

A great course, honest and to the point teaching style included!

By Joanna S

Nov 28, 2016

Lots of extra reading - sometimes reading took me 20 h per week

By Brett C M

Dec 17, 2019

Good introduction to elements of a digital marketing plan.

By Tendi K

Jun 16, 2018

Very insightful introductory course for digital marketing

By barsha b

Apr 28, 2020

A great learning and very nicely knitted course material

By Akash M

Nov 14, 2017

The quizzes ask some questions which we were not taught

By Thiện L

Mar 02, 2016

The overall quality of this course is good. Thank you.

By Andrius L R E

Dec 02, 2015

I would like the course more dynamic and funner.