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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

4.5
stars
2,016 ratings
461 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews

JJ

Aug 31, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

H

May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

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126 - 150 of 455 Reviews for Digital Media and Marketing Strategies

By Nguyen T T

May 14, 2020

this course is so useful for beginner who want to have knowledge about digital marketing

By Cauê G

Sep 12, 2019

Awesome lessons. I really love to understand some marketing strategies on Digital media.

By Amit K N

Jun 27, 2020

It is very useful for upcoming generation.

And by it we can acheive more and more money.

By LUCAS R D S

Sep 13, 2019

Curso sensacional, acredito que seja um dos melhores cursos que eu já fiz na Coursera.

By Anton A

Jul 15, 2020

Great course, brings a deep understanding of basic marketing principles in digital.

By Gabriel N O

Apr 03, 2019

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

By Vatsla B

Sep 17, 2020

Definitely a scale-up in my knowledge and skill-set. Really informative course/

By Vallabhaneni S

May 20, 2020

This subject is very fine to understand gain latest trends in digital marketing

By Ng K S

Nov 13, 2019

It help to to know about digital marketing from scratch. Now I feel empowered

By Abhinav R P V

Jun 09, 2016

Thank You for offering this course i enjoyed a lot while listening the classes.

By Peter L

Sep 05, 2020

very useful course , i recommend it to anyone want to work as digital marketer

By Amir M M L

Jan 18, 2020

Great Content & Materials , and I loved the type of assignments in this course

By Smriti S

Aug 31, 2019

Nice course for beginners. It tells the strategies rather than implementation.

By Chaithra P

May 18, 2020

It was amazing experience in this course and learned lot about media strategy

By Vikas K

Feb 13, 2020

Very well explained and creates a good foundation for the digital marketing.

By Lin D

Jan 27, 2019

teaching content is very compact, well delivered by the instructor, 5 stars!

By Michael L H

May 29, 2017

This module is now getting into the details of applying what we've learned.

By Karen P

Jun 04, 2020

Love the course, very informative and taps into the minds of the students!

By Reinaldo B

Jun 06, 2016

This is a great course, with lots of resources to improve your Marketing s

By Prince A

Aug 26, 2020

Good course for anyone who wants to pursue a career in digital marketing.

By Sharon R K

May 13, 2020

This is a great online class. I've learnt a lot through this, thank you.

By Luka D

Jun 10, 2016

pretty good course that generally covers the topics wel but lacks depth

By ester

Jun 14, 2020

Interestin course, especially for a first approch to digital marketing

By Thiru

Jan 14, 2020

A really interesting course. Found it challenging and yet fulfilling!

By Mauricio P

Jul 10, 2017

The content on this course was super interesting and of great value!!