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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,014 ratings
460 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews


Aug 31, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

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151 - 175 of 454 Reviews for Digital Media and Marketing Strategies

By Abhishek S

Dec 19, 2017

This course is very comprehensive. Great deal of learning it offers.


Aug 08, 2016

good trainer, perfect materials and intelligent output.

thanks a lot.

By Ivan A

Aug 02, 2018

Very good course, it is comprehensive, explicative and interesting.


Aug 24, 2020

Right to the point with great material and fully explaining videos

By Auwal A B

Jul 12, 2020

This a very interesting course especially the peer review process.

By Sharlene V

Apr 16, 2019

I loved this course - what an interesting and innovative subject.

By Tanjim-Ul-Islam

Sep 14, 2015

Very well structured course content. Its really enjoyable course.


May 03, 2020

An amazing learning experience with expert interview experience

By sandeep v

May 28, 2019

Fantastic instructor and an extremely well structured course...

By Y V V S

Apr 22, 2020

Very Good course with a best content and peer grade Assignment

By Shrirang M

Nov 26, 2019

Great Course and great for newbies to understand digital world

By Rayeed H

Jun 18, 2020

This course did what it was intended to do. Awaken the beast!


Feb 16, 2020

the quality of the material surprised me, I benefited a lot.

By Gopakumar V S

Jan 14, 2018

Helped me alot to learn on the basics - Mobile advertising

By Saad F D

Apr 24, 2018

The references provided are very informative and helpful!

By Sreejasree R

Jun 02, 2020

Very nice course to develop my interpersonal skills ...

By Alina S

Jun 23, 2020

Amazing course; very practical! Learned tons of things!

By Maya A

Apr 19, 2020

Its complete material between theoritical and practical

By Veronica L

Dec 10, 2019

Very good for strategies and guidelines for marketing.

By Bente N

Jun 16, 2017

Great lessons with good videos and easy to understand.

By Hiroany D V C F

Jul 30, 2020

Good course and well explained by professor Mike Yao!

By Akansha K

Apr 11, 2020

Great course! The assignments were thought-provoking.

By Wendy J

Sep 29, 2019

Great course, outstanding content, amazing professor!

By Charles R

Feb 17, 2017

So much information in this course. It's been great!

By S S J R

Apr 21, 2020

The course was very effective and extremely useful.