Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
This course is part of the Digital Advertising Strategy Specialization
About this Course
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Syllabus - What you will learn from this course
Gathering and Targeting
Taboola Campaign and Content Generation
- 5 stars67.39%
- 4 stars26.08%
- 3 stars4.34%
- 1 star2.17%
TOP REVIEWS FROM NATIVE ADVERTISING
course was amazing. Could have been more engaging through visual content
I learned about a type of advertising that I have no idea existed and is very useful as well
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
About the Digital Advertising Strategy Specialization
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