About this Course

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Beginner Level
Approx. 7 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 7 hours to complete
English

Offered by

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University of Colorado Boulder

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Case Study

2 hours to complete
7 videos (Total 27 min), 5 readings, 1 quiz
7 videos
Timeliness Impact & Proximity4m
Regulations2m
Travel Pony - The Problem4m
Travel Pony - Implementation1m
Travel Pony - Measurement3m
Travel Pony - Conclusions2m
5 readings
Examples of Native Advertising20m
Case Studies: Plated20m
Case Studies: Click City20m
IMPORTANT: A Note About Assessments10m
Optional Assignment #1: Native Advertising Prospecting10m
1 practice exercise
Module 115m
Week
2

Week 2

1 hour to complete

Gathering and Targeting

1 hour to complete
6 videos (Total 20 min), 2 readings, 1 quiz
6 videos
Google Native Clips4m
Site Credibility1m
Google Alerts & Mention1m
Native Targeting with Taboola3m
Being Critical of DMP data3m
2 readings
Native Advertising Playbook10m
Optional Assignment #2: Article Pulling and Targeting10m
1 practice exercise
Module 215m
Week
3

Week 3

2 hours to complete

Seeding

2 hours to complete
6 videos (Total 40 min), 3 readings, 1 quiz
6 videos
Native Strategy7m
Working with Bloggers7m
Adoption and Consideration4m
Testing and Evaluation7m
Other Strategies8m
3 readings
Positive Skewed Reviews10m
FTC Settlement: Free Trials and Incentivized Reviews10m
Optional Assignment #3: Create a Seeding Strategy10m
1 practice exercise
Module 315m
Week
4

Week 4

2 hours to complete

Taboola Campaign and Content Generation

2 hours to complete
1 video (Total 2 min), 4 readings, 2 quizzes
4 readings
Native Ads10m
Taboola10m
Getting Started with Taboola10m
Optional Assignment #4: Native Advertising Creative10m
1 practice exercise
Module 4

About the Digital Advertising Strategy Specialization

Digital Advertising Strategy

Frequently Asked Questions

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