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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

15,725 ratings
3,761 reviews

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews

Jan 9, 2021

There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.

Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..

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951 - 975 of 3,745 Reviews for Successful Negotiation: Essential Strategies and Skills

By besson l

Aug 11, 2017

Just amazing, my thinking way is now different.

Many thanks to Mr George Siedel for this course very helpfull.

Lionel from France

By Dani S C

Mar 10, 2016

It's the best business course ever. I highly recommend it!! It's very practical, easy to understand, didatic and very helpful!!

By Martin A A

Jan 6, 2022

Excelente curso para conocer los topicos vitales que se necesitan para poder realizar negociaciones exitosas. Muy recomendado.

By Nohelia A V C

Nov 26, 2021

It is a very complete course, which helps us to have a different perspective on successful negotiations and what these entail.

By Sonia J P G

Aug 24, 2020

Curso muy practico e interesante donde se adquieren nuevos conocimientos esenciales para poder ejecutar una buena negociación.


Aug 7, 2020

I learned many things about negotiation and deal-making skill. I am glad that I learned under Dr Siedel and it's my privilege.

By Youssef E

Jul 9, 2020

It's simply amazing how this course has discussed and clarified.. Thanks a lot Prof/Siedel ..I Really can't thank you enough..

By Balendu m

Jun 23, 2020

great insight of negotiation process. Questions in final test were also equally tough and helps to learn. Thank you Professor!

By Andrea A

Apr 11, 2020

Great learning experience on the fundamentals of negotiation, recommended for those working professionals in sales environment

By n05u5 r

Mar 19, 2019

Un curso muy útil, práctico y ameno, que te permite cambiar la forma que tenías de afrontar una negociación. Muy recomendable.

By Tirumala G

Oct 11, 2015

Excellent course - well designed, developed and delivered! My sincere gratitude to Professor George Siedel of UM and Coursera.

By Amit K

Dec 18, 2021

E​xcellent course. Prof Siedel is outstanding teacher and the course content is exceptional in many ways. Highly recommended.

By Lohana P

Aug 13, 2021


By Leticia F

Jul 9, 2021

Fantástico! Iniciei sem muita expectativa e foi sensacional. Professor extremamente didático. Curso aplicável e fundamentado.

By Evis Z

Feb 9, 2021

Absolutely useful. I enjoyed very much the course, the professor is so knowledgeable and able to teach in such a natural way.

By Dina A

Sep 20, 2020

I have learned alot from this course. The material is useful to keep in mind and to learn from in personal life and business.

By Erick P

Aug 3, 2020

Excellent course with a lot of practical examples that help to understand the concepts. Thank you guys for this amazing time.

By Max M

Mar 15, 2020

It's an essential course wither for business or your daily life. Worth of study, plus a great instructor Prof. George Siedel.

By Natalia S

Dec 1, 2019

Great course that I am confident helps me a lot in both professional and private life. Thank you so much for the opportunity.

By Babiker A B A

Jan 24, 2022

It was a beautiful and very interesting course, and the explanation was very abundant, and I hope that the bid will continue

By Rhiannon B

Jan 10, 2022

Incredible course! Really easy to understand and the lecturers use of real-life examples put techniques into clear practise.

By Vishal S

Nov 11, 2020

This course really helped me understand the negotiation styles, having a BATNA and dealing according to it. GREAT LEARNING!

By Mohammad B

Oct 28, 2020

this was very good, Mr. George is a really good professor I learned a lot from him. Thank you a lot for this course really!!

By Charanjit K

Jul 3, 2020

I'm so happy I decided to take thus course. I've gained valuable information that will surely assist me in future endeavors.

By Sebastian J

Jun 9, 2020

Awesome course, fantastic teacher, superb content, mind blowing examples, exemplary exam questions and well thought content.