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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

17,819 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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1026 - 1050 of 4,180 Reviews for Successful Negotiation: Essential Strategies and Skills


Apr 17, 2020

thks, professor for the clarty of your course and the facility you shine to make us understand, this is a very important module.


Feb 21, 2019

very good course!!

It broaden my knowledge in the negotiation field.

I strongly recommend it, either you are a beginner or a pro..

By Sultan M

May 6, 2018

Real life skills that will prove very crucial for your success as soon as you interact with the next salesperson you meet today.

By Hamidreza R

Nov 13, 2015

Very comprehensive! The lecturer is one of the best in his field.

Highly recommend to everyone who seeks successful negotiation.


Sep 19, 2022

Very Excellent Online teaching. very good learning experience and great teacher online. Thank U for all the kwowledge gained.

By Vikram T

Sep 2, 2022

Thank You Coursera and Michigan University for Great learning experience and Great Course Content about Successful Negotiation.

By Wil D C

Jul 12, 2022

The course is phenomenal! I hope everyone would give this course a try because I really learned a lot about negotiation skills.

By Arjun S S

Sep 3, 2020

The course is a must take for people searching for some basic negotiating as well as some real life skills to deal with people.

By Chris M

Jul 30, 2020

This course was the best real life lesson i have ever studied. Siedel provided relevant examples which made it more interesting

By Mohsin R

Jul 12, 2020

very informative course , every word of this course is worth knowing and implementing in your career and daily life. thank you!


May 5, 2020

It was indeed a great course for enhancing negotiation skills and the ADR strategies are really an eye-opener for business life

By besson l

Aug 11, 2017

Just amazing, my thinking way is now different.

Many thanks to Mr George Siedel for this course very helpfull.

Lionel from France

By Daniela S

Mar 10, 2016

It's the best business course ever. I highly recommend it!! It's very practical, easy to understand, didatic and very helpful!!

By Martin A A

Jan 6, 2022

Excelente curso para conocer los topicos vitales que se necesitan para poder realizar negociaciones exitosas. Muy recomendado.

By Nohelia A V C

Nov 26, 2021

It is a very complete course, which helps us to have a different perspective on successful negotiations and what these entail.

By Sonia J P G

Aug 24, 2020

Curso muy practico e interesante donde se adquieren nuevos conocimientos esenciales para poder ejecutar una buena negociación.


Aug 7, 2020

I learned many things about negotiation and deal-making skill. I am glad that I learned under Dr Siedel and it's my privilege.

By Youssef E

Jul 9, 2020

It's simply amazing how this course has discussed and clarified.. Thanks a lot Prof/Siedel ..I Really can't thank you enough..

By Balendu m

Jun 23, 2020

great insight of negotiation process. Questions in final test were also equally tough and helps to learn. Thank you Professor!

By Andrea A

Apr 11, 2020

Great learning experience on the fundamentals of negotiation, recommended for those working professionals in sales environment

By n05u5 r

Mar 19, 2019

Un curso muy útil, práctico y ameno, que te permite cambiar la forma que tenías de afrontar una negociación. Muy recomendable.

By Tirumala G

Oct 11, 2015

Excellent course - well designed, developed and delivered! My sincere gratitude to Professor George Siedel of UM and Coursera.

By Rohab M

Mar 27, 2022

Great Course! Learned a lot from Sir about communication in business and dealings in daily life. Strongly recommended course!

By Amit K

Dec 18, 2021

Excellent course. Prof Siedel is outstanding teacher and the course content is exceptional in many ways. Highly recommended.