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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

14,891 ratings
3,594 reviews

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews

Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..

Jan 9, 2021

There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.

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1076 - 1100 of 3,577 Reviews for Successful Negotiation: Essential Strategies and Skills

By Naoko M

Sep 10, 2015

Wunderbar!!!!!!! Mille Grazie!!!!! Uitstekend!!!! Magnifique!!!!!!!! Gracious!!!!!!!! Bolshoi Spasibo!!!!!!!

By Rio M S

Aug 4, 2021

I​ really like and enjoyed this course. The instructor was amazing, he delivered the materials effectively.

By gautam c

Dec 26, 2020

A very great instructor and very good study material.

thank you Coursera and Thank you so much George Siedel

By Raja S N

Dec 24, 2020

An excellent experience of learning with University of Michigan and i learn a lot of stuff in this course!.

By Ricardas R

Dec 5, 2020

Best course on the negotiations, prof. George Siedel is very good instructor with very good sense of humor.

By Piotr L

Oct 8, 2020

Excellent content of the course. I have benefited a lot. Mr Siedel truly is a great tutor. THANKS COURSERA!

By Joseph X

Jul 13, 2020

Very useful course which gave a good insight on all aspects of negotiation. Well explained and illustrated.


Jul 2, 2020

Valuable information and knowledge obtained from this course special thanks to our great Prof.George Siedel

By Alin L

May 28, 2020

One of the most important skills that you can acquire for improving your results in business and not only !

By Ronny T N T

May 24, 2020

George is an expert in this area and I am pleased that I have come to know a lot of this around negotiation

By Chris H

Apr 17, 2020

Fantastic. I learned so much. This course nearly made me want to apply to U MI! Really incredible course.


Mar 25, 2020


By Ankit V

Jul 24, 2018

Great content and excellent examples given by professor. The course was interesting as well as informative.

By Rodrigo B

Apr 13, 2017

Gostei muito do curso, me ajuda nas negociações do dia dia e é claro em meu trabalho como agente comercial.

By Jeannette M A

Nov 20, 2020

I was in love from beginning to the end of this amazing course, and the excellent quality of the professor

By Aditi G

Sep 25, 2020

Professor Siedel made these tricky concepts really easy to understand and apply. Loved his teaching style!


Aug 30, 2020

Very interesting course! I wish everyone would take part in the class...awesome...well done Prof. Sieldel!

By Luis O S M

May 15, 2020

Very useful, i learned a lot,

The instructor is really good and all the time is a continuos apprenticeship.

By Gissel A T C

Jun 18, 2019

Altamente recomendable, excelentes técnicas de negociación y ejemplos muy buenos para tu total compresión.

By Xiaoyuan Z

May 18, 2016

i have learnt a lot from this lessons, not only theoretical knowledge, but also very practical strategies.


May 3, 2021

Excelente curso, muy buena la manera de explicar del Profesor. Me quedé muy satisfecho con todo el curso.

By Ruturaj S S

Nov 14, 2020

I get so many new skills from this course like how to negotiate with people in business or in real life.

By Rico A F

Jul 23, 2020

Comprehensive and detail explanation with case study help begineer understand basics of negotiation skill

By Keith P P

May 30, 2020

Great course. Wish we had more practice negotiations for the end of the course. That was very valuable.

By Tyler T

May 18, 2020

Great course with valuable information. I would highly recommend it for anyone in sales/business as well.