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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
2,174 ratings
577 reviews

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL
Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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276 - 300 of 567 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Roger B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

By Belén P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

By Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

By Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

By Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

By Allycin

Jan 13, 2020

The information will help transform the way I interact with clients.

By Gherasim A M

Oct 6, 2020

A great course, combining both theoretical and practical aprroach!

By Salo Z

Jan 6, 2017

Very useful, interesting and would completely recommend the course!

By Dhiraj R R

Jun 30, 2020

Less is more, very carefully crafted content and learning modules.

By Shruti K

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

By Paola I

Jun 3, 2018

Amazing course, easy to understand for non-scientific backgrounds!

By aaditya r

Nov 4, 2016

Great To Start but should perceive continuous research. Thank you

By PHANIT K

Dec 13, 2020

It is very interesting to have research-based course on Coursera.

By karrthik

Mar 7, 2020

A great course with the latest technology disruption in Marketing

By Cherrie M S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

By Gavin R

Aug 9, 2017

Great course , loved the content. It was very apt for beginners.

By Laura V C

Sep 14, 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.

By Monica P

Jul 6, 2020

ooh it was amazing experience and lots of information

Thank you

By Jayde C M

May 17, 2020

Great insights, practical applications and a wonderful teacher.

By Simon H

Mar 20, 2020

Kept me busy and productive during the corona pandemic. Thanks!

By Romain

Mar 10, 2020

Very interesting insights into both marketing and neuroscience.

By Ionut M C

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

By Kristina B

Jul 23, 2020

Very informative course, useful for every consumer. Thank you

By Silvio D

Feb 25, 2021

Good variety of information, clear presentation, and helpful.

By Sandra G

Jul 31, 2020

it was incredible, i study psochology and this was so usefull