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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,185 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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451 - 475 of 827 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By eirini r

Jan 8, 2023

Extremely interesting and insightful

Thank you

By Ana B

Feb 1, 2022

very useful, accesible and easy to understand!

By Carla G

Jun 11, 2020

Efectivo, directo, funcional y muy informativo

By Damali P

Oct 24, 2022

Great Course! Great Content! Great Lecturer!

By Zack B

Jan 5, 2022

Super informative, engaging, and interesting!

By Jaione K

May 11, 2020

Very useful and interesting. Congratulations,

By Jefferson W

May 4, 2020

The course was a great learning experience !!

By inside o

Nov 17, 2020

good course .. it's interesting and exciting

By 冠云 王

Sep 7, 2017

很清楚的讓人大致了解到神經行銷學的相關概念,老師也介紹了許多有用的工具,對研究的啟發很大

By Manish S

Jul 19, 2017

Very informative, especially for a marketer.

By Dionysios Z

Dec 5, 2016

Nice course, useful and interesting content!

By Hari S

Apr 28, 2024

An apt introduction to a fascinating topic.

By Valentina R

May 18, 2022

Excellent content and very good explanation

By Nita N

Oct 18, 2020

Excellent, The Future of Marketing Research

By Wassim a

Apr 23, 2024

شكلت لي أساس معرفي بهذا العلم المهم كمسوق.

By Andrea G

Jun 1, 2020

Excellent course! Definitely recommend it.

By Levi O

Feb 27, 2020

Amazing course! I thoroughly enjoyed it :D

By Roberto O S

Mar 23, 2020

Greta Knowledge, exicited to learn more !

By Eyal D

Oct 20, 2018

Surer interesting - very well structured.

By valdes y

Mar 15, 2020

Very insightful course.

I recommand.

Yapi

By HENRY C P

Nov 8, 2016

Excelent . We need a more advance course

By Konul

Aug 23, 2022

thanks a lot for valuable information!

By saadia a

Jul 31, 2019

Thank you one of the best online course

By Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

By sadia s

Jun 9, 2022

it is very helpful for acdemic career.