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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,214 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


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This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.


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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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626 - 650 of 832 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Amber W

May 17, 2020

This course does a great job at explaining neuromarketing in a language that is simple, yet thoughtfully compelling - as someone who had never previously studied this field, I easily became fascinated by this topic. My only criticism is the length of some of the videos being 25+ minutes, as I sometimes felt like my attention was lost with those that tended to be on the longer side of things. But otherwise, if you do not have a shorter attention span like me, I entirely recommend this course.

By Diana S

Sep 28, 2017

At first I was very very excited with this course. So many novel concepts. The biology part was a little hard to follow, but with some help from YouTube all cleared :).

Then I confess I've lost some of the interest. It didn't have anything to do with the course, which is quite consistent. Only with me realizing it was impossible to apply most of it to my day to day. Also, it turns out I'm not that much into marketing. I was more attracted to the chemistry / psychology part.

By Pablo V

Jun 2, 2017

I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.

The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators. I just asked 2 or 3 questions and they were never answered, nor were questions made by other peers.

But taking this fact apart, I think the course is excellent overall.

By Magda K

Oct 26, 2021

Very informative course that goes in-depth with a lot of neuroscience/neuromarketting concepts. The problrm I had with this is that some of the concepts were repeated in the abstracts and videos. I often learned about a specific case study twice/three times, which seems to be unnecessary. I very much enjoyed the videos but for me personally, the amount of reading was far too large. I recommend the course if someone wants to learn a deep and broad spectrum! :D

By Adriana R

Dec 5, 2016

Los temas fueron abordados de forma sencilla para su mejor entendimiento. Me gustaría que la velocidad de habla del expositor fuese un poco más lenta pues a veces proporciona mucha información en muy poco tiempo; sin embargo, esto se resuelve con las transcripciones.

Las lecturas fueron excelentes y acorde al nivel del curso. Me interesaría un curso sobre técnicas de neurociencias del consumidor un poco más especializado.

By Kavin P

Jul 9, 2020

My interest in psychology and marketing led me to this course - which has now shown me the horizons of an entirely new and emerging field of Neuromarketing. Whether you're a businessman - a student - or someone with the curiosity of the decisions we make as consumers - also in daily life for the matter! - this course will be pioneering to your understanding of the Neuropsychological aspects - as it has been to me!

By Cecilie W Q

May 25, 2020

I am very satisfied with this course compared to my expectations. With my background in marketing, I found this course highly informative. Professor Ramsøy has managed to offer an exhaustive introduction to the consumer neuroscience, which is easily comprehensive for all levels. Personally, I would have preferred that the tests were a bit more challenging, in order to prove my full understanding of the course.

By Lou D

Oct 31, 2021

This course was informative, interesting and helps understand human behaviour much better. However, this course is not explained in layman's terms. This is to say that they use lots of fancy terminologies, words and sentences to explain simple things. The course itsself contains many scientific articles, it would've been appreciated if a summaries or highlights of each was given. Thanks for the course

By Santiago D C

Mar 29, 2017

Sometimes, the lessons wanted to cover a lot of topics in a small frame of time, so it may be hard to follow up with everything without a background in general psychology. I absolutely loved the compendium of different scientific studies each week. Overall, it is a great approach as an introduction, but it may fall short if you want to go deeper. Nonetheless, I would highly recommend it

By Pierre G

Nov 3, 2016

As titled, this is just an introduction course to neuromarketing but very helpful to understand the potential of this new area. The course opens doors and with complementary courses on how works the brain and how to measure the brain signals, it will help a new generation of (neuro)managers to transform their business activities, as well as their personal knowledge of... themselves :-)

By resat b

Mar 8, 2023

The course itself ,giving all the necessary initial informations but personally,I was waiting much more simplified version.Yes from Consumer Neuroscience part, it is understandable to give details how the system is working,but again,personally too much details which I will not keep in my long memory drawer :)

But in any case, having my time with this course,I gained many views.


By Katherine P

Jan 24, 2024

It is an exciting course, useful for people who are interested in psychology applied in the marketing field and have no knowledge of that. There are a couple of videos that I found a bit boring or monotonous and one specific interview did not have a clear sound, so it was a bit difficult to understand, despite that I enjoyed enrolling in this course and I highly recommend it.

By Ale M

Jan 28, 2020

A really good comprehensive course of neuromarketing. Good even for people who are not familiar with neuroscience. I wish some of the interviews were divided to make the experience more amiable, but all the content was really informative. It does have some aspects in which it becomes repetitive of information, still, I think that it helped to really remember those things.

By Lu D

Mar 13, 2021

The theme of the course is interesting, very important the ethical approach in the use of Neuromarketing. For me it was hard work to complete the course, because all the material is in English and I had to use the translator, also due to the fact that the language of the course is very scientific, especially in the interviews, which makes understanding more difficult.

By Sammy W

Oct 5, 2018

Interesting course! It offers some great tools and theoretical insights, as well as interviews with both academics and practitioners. A area for improvement are the articles: they can be hard to follow (mainly the mathematical models). A suggestion would be some supplementary materials to help the reader to deal with the jargon and the unfamiliar methodologies.

By Neha K

Jun 24, 2019

A very good introduction to consumer neuroscience. The interviews with practitioners were helpful too. I would have liked to learn more about neuromarketing - how can marketeers create communication/ products that lead to purchase? There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.

By Natasha W

Jan 3, 2021

This course was very useful in understanding the concepts behind neuromarketing. There was more information on the structure of the brain and its processes than necessary for an introduction class. Also, the readings were way too much. In summary, I found the Professor to be engaging and the material to be interesting, so I recommend this course.

By Martin S

May 12, 2018

Very well structured and prepared content. Some of the interviews are too long, or have a bad sound quality. So I preferred occasionally reading the text below the video, regarding to the interviews.

Upshot: I am a Mechanical Engineer and currently a Software Engineering Student who is now more curious about Neuroscience than ever before! Good job!

By Gizem A E

Apr 8, 2020

It was an introduction course. Actually, I was expecting to learn how can I apply neuroscience techniques to my job field. As far as I can see there is only beginner course is available on coursera. Hope, in the future I can encounter intermediate level of neuromarketing course to test my skills in order to see what I gained from this lecture.

By gizem c a

Mar 26, 2021

the course can be enriched by different kinds of information and videos with more formulations and explanations on the different aspects of neuroscience in neuromarketing within the more specialized subjects such as smell (the smell explained part was so good and fun to learn about, and it could be applied in other weekly subjects more).

By Arturo O C

Feb 1, 2019

Excelente curso para las personas que están interesadas en el Neuromarketing, el curso otorga una visión de como el consumidor actual se desenvuelve a la hora de comprar, al ser expuesto a anuncios, la influencia de los anuncios en nuestra vida cotidiana, como diseñar un anuncio de manera efectiva para el cerebro, etc.

By sneha d

Mar 16, 2019

Brilliant course to begin with! I explored a different domain altogether which is a brilliant combination of neuroscience, marketing, psychology etc. Could have been more interactive given we are talking about multiple sections of how the brain functions. But overall, I think it opened up new area of interest for me.

By Teresa B

Apr 21, 2018

it's a fantastic course, especially in the context of the video presentations, but the compendium is a bit dense for the average person. Like one of the specialists said in one video, I think studies need to become less academic and more accessible for the marketer who jjust needs to know the gist of each srudy


Jun 28, 2020

This was a nice course. The only way it can be improved is by introducing frequent interactive sessions through out the course, and periodic hand-on assignments. The course is loaded with interviews and paper discussions, which is great, but was losing the attention at times. Otherwise, it was very enriching.