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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,212 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


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This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.


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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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726 - 750 of 832 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing


May 24, 2023

es muy bueno pero tenia muchos videos largos con cosas que no tomaba en las evaluaciones

By Ashit T

Feb 5, 2020

Base set for beginners, teaching, specifically, the interviews are truly informative.

By 姚小强

Jun 4, 2020

Good course for the students want to studying consumer neuroscience or neuromarketing

By Maureen N

Apr 15, 2022

It was great and informative course.

Ps you have to purchase the certificate.

By Nicolas P C

Dec 16, 2016

Las entrevistas eran demasiado largas, el contenido del curso muy interesante.

By Md. S S

Jun 18, 2020

An excellent way to get started with consumer neuroscience & neuromarketing.

By Azraa M

Jul 9, 2020

Exceptional learning experience with clear guidelines and video content!

By Albar E Z

Jan 22, 2020

Good content information overall. The teaching dynamics is a bit boring.

By Phoebe Y

Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

By Nicholas L

Nov 13, 2016

A good introduction to a complex field. Well worth the time and effort.

By Sharon S

Jun 12, 2021

Esta bien, lo único malo es que los subtítulos a veces están erróneos.

By Bernd K

Aug 22, 2022

A good introduction course. The interview moduls are not so helpful.

By Jordi R

Jan 18, 2017

Very interesting subject, although there were some difficult topics!

By Abhinav S

Mar 11, 2022

A great way to understand the thought proccess of consumer.

By aparna b

Jun 27, 2017

great perspective into the world of business and psychology

By Vishak

Sep 10, 2017

Good insights about Neuromarketing & Consumer behaviour

By Kolitha D

May 8, 2017

This is a very good introductory course for this field.

By Moses N

Jun 26, 2017

I found the course interesting and I enjoyed myself

By Mousumi B

Jun 8, 2021

It was a very interesting and well designed course

By Tetiana K

Apr 13, 2018

Very interesting and useful course for begginers

By Sebastine N

Dec 13, 2019

Very insightful and informative for beginners.


Apr 17, 2022

good overview on neuroscience and behaviour

By Erwin R

Sep 13, 2019

Great content, easy to have the big picture

By Maria C P

Aug 10, 2021

Good starting knowledge for Neuromarketing