SP
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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.
AS
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Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
By Bo K P
•Sep 14, 2020
It was generally a little too easy for me, but I guess that's my problem for not choosing the right level. What I expected was more of 'why' and 'how' on a certain result, so that I can expand upon my current knowledge on neuroscience, drawing connection between neuroscience and business (marketing). Rather, most of the lessons were more like "they did this and found that", without much fundamental explanation. Nevertheless, I believe the lessons will be very informative and useful for most people who do not have much basis on neuroscience.
By KYOKO K
•Aug 30, 2020
Many lectures were very repetitive. I don't know how many times the Pepsi-Cola challenge was mentioned during the first few weeks of the course. The interviews could have been edited better to include to only include the key messages. Week 1 to 5 were not really for neuroscientists for sure. They are too basic. I can see if you have no background in brain biology, this could be a reasonable good intro to decision making in neuroscience. Week 6 was interesting from ethical and legal point of view.
By Antonis W S
•Jan 5, 2023
The topic is very interesting and the instructor very knowledgeable. The interviews are also quite helpful. Unfortunately the course is not seamlessly delivered, seems rather that they have used 1:1 existing videos which are not well connected. There are also some technical problems (e.g. the video / sound quality of some of the interviews - esp. week 4 is not good). Also the reading materials are scientific publications which are not easy to read and the "so what" element is missing.
By Teresa M A
•Aug 24, 2021
A lot could be improved, the video quality was bad, meaning the slides were almost impossible to read, and for one of the review questions there was no correct answer, all of them came up as false. Many people seem to have pointed it out in the forum for months, but nothing has been done about it
By josh m
•Dec 6, 2023
A lot of fluff, and a lack of real structure or direction. From a marketing perspective, I didn't find it particularly informative or insightful. Perhaps it's just really dated now. I think the same insights are communicated far more effectively in other courses I'd done and books I've read.
By J-Man
•Mar 13, 2020
Alot of the course is taken up by heavy reading material, lectures are often breif wheras interviews are long and often with sub-par audio. The course overall is a decent introduction but it could be polished to become a better learning experience.
By Mohammed G
•Jun 3, 2021
wished it was more marketing-centric that could be commercially applied and less focussed on technical scientific knowledge.
By nidhi s
•Sep 8, 2023
The interviews weren't great and the video 2 in the final assignment didn't load
By Nura
•Jan 9, 2018
Instructor's pronunciation is sometimes unclear and videos are a bit tedious
By Christine W
•Mar 9, 2017
For me personally: way to complex and brain rather than output focused
By Erick E
•Apr 22, 2021
It´s good but you don´t feel the energy and gets a little bit boring
By ISABELLA D Y
•May 3, 2021
The videos are too long and they just "speak" not teach.
By Parimal M
•Mar 3, 2019
The delivery of the material was EXTREMELY DULL.
By Telmo J P P
•Jun 14, 2018
Very superficial and dry
By Dante F
•Aug 11, 2021
Se pusieron muy en decir como se investigan cosas que uno fuera de una gran universidad no podrá comprobar jamás y creo que no dieron ningún dato conciso que sirva para crecer en lo personal al tomar este curso, en mi opinión qsy
By Hamed S
•Jan 6, 2023
In final assessment there was a video link that broken and not working
In discussion froum so many people have hte same problem but no buddy
By Shalabh B
•Oct 26, 2023
Disappointing. Lacks the depth I was looking for hence left it midway. Possibly wasted my money too.
By MOTUNRAYO B
•Oct 2, 2023
not too setailed, i found the course totally boring and doesnt align with my goals
By Vashni C
•Apr 14, 2020
I want to leave the course.
By Ms. S C
•Jun 14, 2017
its boring