SJ
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All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
SP
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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.
By Dr. P P S
•Aug 1, 2024
The Professor delivered the concepts very effectively in simple and understandable manner. The videos- interviews from a diverse range of professionals from the subject augmented the entire learning experience. I enjoyed learning a lot.
By Weronika G
•Apr 4, 2020
Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.
By Carolina G F d C
•Jul 8, 2020
I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...
By Carl Z
•Mar 10, 2019
Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.
By Christiane M
•Jun 19, 2019
I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn
By Rohan M
•Mar 20, 2020
The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.
By Yan P
•Dec 16, 2018
A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.
By Filitsa D
•Apr 19, 2021
Thank you for this course. It was a good start to understand the field. I would like to see more examples of how brands are using neuromarketing in their advertisement, in their actual products (design, colour).
By Vanessa C
•Jul 5, 2017
This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!
By Helen K
•Jun 25, 2018
It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)
By Jonathan N
•Mar 30, 2017
Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced
By Andi J S
•Sep 28, 2022
This course is comprehensive in terms of the syllabus. Needs more improvement in the way it is delivered. However, it's been an enjoyable and a thought-provoking experience to study this course.
By Shreeya T
•Sep 6, 2020
Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.
By Ailar F
•Apr 11, 2021
I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.
By Vanessa P
•May 24, 2017
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
By Sergio.C. M
•May 6, 2021
For me this as the frist time i study neuromarketing. I chose this course to get more familialized whit this topic.
Is a good course, whit very good insights on neuroscience. I recomend.
By Anjali L
•Dec 5, 2023
Took this course out of pure curiosity. It was interesting, good amount of videos vs. reading. The quizzes are pretty straightforward, as long as you watch the videos or do the reading.
By Aaditya S
•Mar 31, 2020
Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
By Shreyansh J
•Aug 16, 2017
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
By Marguerite d l T
•Nov 2, 2023
Cours intéressant. Ça m'a plu. Bon professeur, facile de le suivre. La qualité des supports d'apprentissage (vidéos et audios) n'est pas toujours au rendez-vous malheureusement.
By Depanjan C
•Jun 11, 2017
Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday
By Iveren I
•Sep 3, 2021
It was a general introduction and so quite alright.
It was a bit discomfiting to get the certificate before the course was completed. Perhaps there is a glitch somewhere?
By Samad K
•Apr 1, 2020
really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries
By David M
•Jun 28, 2019
Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional
By Orhan G
•Nov 30, 2021
The materials are really good and Thomas, the lecturer, explains everything very well. The only problem was due to sound quality during the interviews. Thank you!