A very good introduction to consumer neuroscience. The interviews with practitioners were helpful too. I would have liked to learn more about neuromarketing - how can marketeers create communication/ products that lead to purchase? There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.

This course was very useful in understanding the concepts behind neuromarketing. There was more information on the structure of the brain and its processes than necessary for an introduction class. Also, the readings were way too much. In summary, I found the Professor to be engaging and the material to be interesting, so I recommend this course.

Very well structured and prepared content. Some of the interviews are too long, or have a bad sound quality. So I preferred occasionally reading the text below the video, regarding to the interviews.

Upshot: I am a Mechanical Engineer and currently a Software Engineering Student who is now more curious about Neuroscience than ever before! Good job!

It was an introduction course. Actually, I was expecting to learn how can I apply neuroscience techniques to my job field. As far as I can see there is only beginner course is available on coursera. Hope, in the future I can encounter intermediate level of neuromarketing course to test my skills in order to see what I gained from this lecture.

the course can be enriched by different kinds of information and videos with more formulations and explanations on the different aspects of neuroscience in neuromarketing within the more specialized subjects such as smell (the smell explained part was so good and fun to learn about, and it could be applied in other weekly subjects more).

Excelente curso para las personas que están interesadas en el Neuromarketing, el curso otorga una visión de como el consumidor actual se desenvuelve a la hora de comprar, al ser expuesto a anuncios, la influencia de los anuncios en nuestra vida cotidiana, como diseñar un anuncio de manera efectiva para el cerebro, etc.

Brilliant course to begin with! I explored a different domain altogether which is a brilliant combination of neuroscience, marketing, psychology etc. Could have been more interactive given we are talking about multiple sections of how the brain functions. But overall, I think it opened up new area of interest for me.

it's a fantastic course, especially in the context of the video presentations, but the compendium is a bit dense for the average person. Like one of the specialists said in one video, I think studies need to become less academic and more accessible for the marketer who jjust needs to know the gist of each srudy

This was a nice course. The only way it can be improved is by introducing frequent interactive sessions through out the course, and periodic hand-on assignments. The course is loaded with interviews and paper discussions, which is great, but was losing the attention at times. Otherwise, it was very enriching.

Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!

É um curso muito bom, com muito conteúdo e material para aprendizado mais profundo, porém, gostaria que os artigos sugeridos focassem mais em neuromarketing e menos em neuroscience. Alguns artigos, descrevendo o funcionamento do cérebro, eram extremamente teóricos, perdendo muito da aplicação prática.

It is a very insightful course to be understood by a person who has a curious mind to know how different parts of brain work. The best part of the design of the course is practical knowledge being shared by the experts of the neuromarketing field which makes the learning more exciting and contentful.

This course was valuable for me, and it helped me gain knowledge of the basics of consumer behavior through neuroscience; it has more reading materials than video lessons, and all the topics were connected to the brain, which was quite interesting and an excellent learning experience.

The course was a beautiful introduction into the world of consumer neuroscience and it's workings.The first 2 weeks start off daunting but it all starts adding up as you progress. Would definitely recommend to any professional looking to understand how consumer neuroscience works.

Fantastic information presented. I thoroughly enjoyed learning about the topics and felt they were done in a logical and easy to digest manner. The only drawback was the volume of some interviews. There were a few that were very difficult to hear, but the transcript was helpful.

I enjoyed the mix of theory, interviews with practitioners and examples of using the tools of the trade.

I would have liked to see more details on how brand preference is encoded in memory, as this is likely to be the way I could use this knowledge as a marketing manager.

The lectures are concise and understandable for casual learners.

However, there are very long readings comprising of journal articles which takes the most time to complete especially if you have no background in neuroscience, neurology, or psychology.

O curso é muito interessante. Uma única observação é o fato de que em alguns momentos dos vídeos, como o professor tem o sotaque britânico muito forte, o entendimento foi dificultado porque nem as legendas em inglês estavam completas nesses momentos.

pretty useful but all examples and roles about retail marketing. i expect to see more thing about e-commerce shopping choice.. and would definitely see the more examples more than scientific datas on context. not only pepsi vs. coca cola.. thank you.

I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.

The course is really interesting all round. Gives great insight into the neuromarketing world, and how it is developing around the challenges faced. Also made my aware of a whole world of marketing that we hardly hear about. Really loved it!

Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!

Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.