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Learner Reviews & Feedback for Engagement & Nurture Marketing Strategies by Northwestern University

1,150 ratings

About the Course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)...

Top reviews


Feb 11, 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.


Feb 16, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

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76 - 100 of 185 Reviews for Engagement & Nurture Marketing Strategies

By Victoria A C

Dec 25, 2020

Excellent course, really interesting and useful! I highly recommend it.

By The P U T S

Aug 6, 2020

Amazing Professor with great guest speakers, and insighful contents.

By Ellie C

Jan 6, 2020

Very practical and quickly learn how to start your social marketing

By Simone S

May 29, 2022

Engaging, easy to follow and to the point. Highly reccommended!

By Benjamin R

Dec 5, 2015

Me ha sido de gran ayuda,para comprender el mundo de las ventas.

By Cyrus F

Jun 28, 2016

great course that brings your social impact to a higher level!

By Apostolos G

Dec 14, 2015

The course provides applicable knowledge about social media.

By Coreece E

Feb 9, 2023

Great and informative course. I really enjoyed this class.

By Dmytro Z

Apr 29, 2018

The tips and steps for blog articles creation are awesome!

By Chad W

Sep 14, 2016

You can use this class and apply it to everyday business

By Milan S

Sep 5, 2017

thank you for giving detailed and in depth information

By Long T V

Jul 25, 2021

Excellent course content and teaching styles/methods!

By irina k

Apr 22, 2019

great advice. my blog site has improved dramatically!

By Iuliia Z

Jan 22, 2016

Great course. 100% aplicable and practical. Loved it

By Michael L

Jul 3, 2021

Challenging courses, Thank you for the explanation.

By Nelly M C S

Apr 18, 2021


By Leslie L E

Jul 15, 2017

Great materials. Great guests! Love our professor!

By Luis A

May 30, 2016

Fantastic course and a fantastic leaning journey .

By Rori B

Oct 8, 2016

Great information! This is a high quality course.

By Anastasiia C

Apr 8, 2016

A very profound course with narrow specialization

By Michelle S

Jan 18, 2020

Great information and supplementary materials.

By Sebastien M

Nov 29, 2019

We go way more indeepth, It's what I wanted .

By Christopher I

Feb 8, 2017

Highly recommended if you manage content.

By Space G H

Mar 10, 2021

I learned a lot! Thank you to everyone!

By Si

Oct 28, 2020

Very informative with clear instruction.