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Optimize SEO: Audit, Remediate & Rank

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: Hurix Digital

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Systematic SEO auditing using specialized tools is essential forprioritizing optimization opportunities that impact search visibility.
On-page optimization success depends on methodically addressing fundamental elements—titles, descriptions, headings, alt text—before advanced tactics
Performance measurement through ranking analysis is critical for demonstrating SEO value and informing future optimization strategies.
Sustainable SEO improvement requires establishing baselines, implementing changes systematically, and measuring results consistently over time.

Skills you'll gain

Tools you'll learn

Content Management Systems

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your website's search visibility with hands-on SEO optimization skills that deliver measurable results. This course empowers digital marketing professionals to master the essential cycle of SEO improvement: identifying issues, fixing critical problems, and proving success through data.

This Short Course was created to help digital marketing professionals accomplish systematic on-page optimization with performance validation. By completing this course, you'll be able to execute professional SEO audits using industry-standard tools, remediate core page elements that impact rankings, and demonstrate tangible improvements through ranking measurement—skills you can apply immediately to drive organic traffic growth. By the end of this course, you will be able to: Apply on-page SEO best practices by auditing and remediating core page elements Evaluate changes in search engine rankings for target keywords to measure performance improvement This course is unique because it combines technical SEO implementation with performance measurement, giving you both the skills to fix SEO issues and the analytical capabilities to prove your impact through before-and-after ranking data. To be successful in this course, you should have basic understanding of websites, content management systems, and digital marketing fundamentals.e.g. This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.

Module details

Learners will master systematic SEO auditing using professional tools like SEMRush and implement core page optimizations through content management systems to improve search engine visibility.

What's included

3 videos1 reading2 assignments

3 videosTotal 14 minutes

Why Systematic SEO Auditing Drives Business Results3 minutes
Core On-Page SEO Elements and Best Practices6 minutes
Implementing Page Element Optimizations in CMS5 minutes

1 readingTotal 7 minutes

SEO Auditing Methodology and Professional Tools7 minutes

2 assignmentsTotal 11 minutes

Complete SEO Audit and Remediation Strategy8 minutes
On-Page SEO Fundamentals Knowledge Check3 minutes

Learners will master performance measurement techniques using professional tracking tools to demonstrate SEO success through ranking analysis and stakeholder reporting.