This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.
Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
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Es un curso que definitivamente me ayudó a tener una guía para la marca personal. Lo cuál agradezco, sin embargo, al relacionarlo tanto con redes sociales, o tecnología llega un punto donde cierto material o temas llega a caducar lo que puede generar perdida de interés ya que uno busca actualizarse.
Se hizo mucho el uso de links lo cual me pareció importante y complementario, pero debería ser eso solo complementario, pero en algunos temas prácticamente el tema lo dieron los links, la creadora del curso solo introducía el tema, creo que lo que yo esperaba en este sentido es que el curso me lo diera una persona que se dedica a crear marca personal mas que ha darme la experiencia de como ella creo su marca personal en otro negocio. Es decir si espero la experiencia pero también el conocimiento profesional en el tema, o por lo menos esa fue mi percepción de su imagen con el tema.
By Gilbert C•
Very introductory course. Useful if you're entirely new to this area. The quizzes are not intellectually challenging. They mostly require you to memorise rules and bits of information. The course coordinator is very friendly and tends to joke a lot in her videos. I personally felt it took up too much time with irrelevant information but I understand that all of this adds to their image as 'friendly' and 'approachable'. So if that's what you're looking for then this would be the perfect course.
The most difficult matters tended to be sidestepped by the conclusion that 'it depends on you', and while I agree it depends on individuals and their personal brand, it would be helpful as a more knowledgeable lecturer if they could lay out the parameters within which students can make our own decision.
By Edward A•
Positives: The instructor was energetic and passionate, and had some good ideas to share. Week 2 is the best, with the focus on identifying "three little words" that are like keywords for one's brand, and then defining a mission statement. I came away with a new mission statement that I will use in my career. Also, many of the curated readings were very interesting, especially the first two weeks.
Negatives: I did not learn much in the final three weeks. There was too much attention given to using Twitter, pitched to those who were new to that platform. Some of the material was dated or irrelevant. Same to be said for secure passwords, which Chrome will now generate for you easily. The quizzes are way too easy, and I was not inspired to participate in the discussion boards.
By Joshua A•
I would say this course was too general and irrelevant to the title itself. Week 1 and week 2 content was okay but afterwards there's a slight irrelevancy. This course was meant for anyone who is new in the concept of personal branding because most of the content consist of opinions and instructions. The assignments were too easy and there's no peer-graded assignment which i think very important for personal branding course.
Despite all of this, i give thumbs up for the instructor who has shown her own brand. Practically she showed the student her own 'persona' by branding herself as a cheerful, energetic, have a sense of humor, and love of nature (especially to the tree). She provides a great insight and worth noting for.
By Juan C R•
Would be useful a 6th week with some tips about face to face personal branding. How we should introduce ourselves and how to perform in formal reunions or other environments. The course was too much "digital" personal branding (which I really appreciate and i will always in gratitude with Kimberley and her dedication). So the name should be "personal digital branding" or "personal branding" with the complement of face to face tips and skills to develop in order to be memorable for the people that we meet. The amusing style and the sense of "community" I think is a little too much, but, if the forums are plenty of people then i am wrong.
By Rebecca H•
There were some useful bits of information to keep in mind as you develop your own personal brand, but many of the suggested readings felt outdated in 2020 since the course was created in 2015. I found it enjoyable to complete and the instructor was really engaging, but it lacked rigor and the quizzes were incredibly easy--I would have gotten 100% on the quizzes without having taken the course. If you are looking for something easy and fun to pass time, this is for you. If you are looking for current, relevant statistics and best practices for digital presence in 2020, this may not be the most helpful course.