Fundação Instituto de Administração
Pesquisa de Mercado com Métodos Qualitativos
Fundação Instituto de Administração

Pesquisa de Mercado com Métodos Qualitativos

Vitor Nogami

Instructor: Vitor Nogami

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

38 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

27 quizzes

Taught in Portuguese (Brazil)

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

38 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Pesquisa de Mercado e Estratégia de Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Neste módulo, serão abordadas as principais diferenças entre a pesquisa qualitativa e pesquisa quantitativa, destacando como é possível selecionar o tipo de pesquisa mais adequada para responder o problema de pesquisa que a organização definiu como prioritário.

What's included

6 videos12 readings7 quizzes

Neste módulo, serão apresentadas algumas técnicas de pesquisa qualitativa.

What's included

6 videos13 readings7 quizzes

Neste módulo, serão apresentadas outras possíveis técnicas de pesquisa qualitativa.

What's included

6 videos13 readings7 quizzes

Neste módulo, serão abordadas as principais formas de analisar e apresentar os dados e informações de uma pesquisa.

What's included

5 videos10 readings6 quizzes

Instructor

Vitor Nogami
Fundação Instituto de Administração
2 Courses228 learners

Offered by

Recommended if you're interested in Marketing

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