Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
By Shiref a m•
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
By Valeria M G•
Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!
By Julien H•
Great teacher, loved the many examples that were given.
The only problem I had was with the audio quality when the video was recorded in public.
Thank you !
By Kasuntha M•
Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me
By Mohammad M•
If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.
By Karthik P R•
It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!
By Manikandan K•
it was a great experience and modular course for to under stand market and sell the products in difference environment
Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.
By Alejandra S•
I like how the teacher explain the topics and the resources that he used to explain them such as the interviews
By Reynaldo V•
This was both highly educational and a great source for practical ideas that I'm already using at work.
By Priyesh R•
Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.
By Jubilee G•
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
By Jorge C A•
I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity
By Ihsan M•
Super informative course. I really loved this course. Thank you professor and thank you IE.
By Ajay C•
Great content. The quizzes are extremely engaging and challenging at the same time.
By Izabella C•
The course covered all the promised content and was well explained bu the teacher.
By Saurabh M•
Great course and explanations were in detail. Would highly recommend this course.
By Olga S•
I like it. This course was interesting and full of knowledge. Thank you Coursera
By Savdar I•
Highly recommended for young entrepreneur and start-up entrepreneur especially.
By Kehinde D•
Great course but it was quite tough since I do not have a marketing backgroud
By Naveed I•
This course is really really helpful in my career thanks to positioning team
By Abhishek S•
Wonderful learning with great insights from real life Case Studies, Thanks
By SALLY Y Y L•
It was a great basic course in marketing. Thanks for the knowledge shared.
By ASHWIN U S•
Great course! Wonderful learning experience! Would strongly recommend!! :)
By JOHN P B•
This is an amazing course which is quite interesting and informative.