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Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

798 ratings
170 reviews

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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51 - 75 of 168 Reviews for Positioning: What you need for a successful Marketing Strategy

By Sthepanie P

Sep 8, 2019

Course material is straightforward and simple. Really learned a lot.

By Karlanie B

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

By Cartagena P O A

Dec 24, 2019

Me agrado mucho el curso y con los conceptos claros y directos.

By Ana R P

Mar 5, 2018

Thank you so much to the instructor for instructing Ana Pelayo.


Aug 1, 2020

the positioning course form marketing strategy is very useful.

By Bayram F B

Jul 26, 2020

I learned positioning very well from the vauable course !!

By Derek D K

Jun 30, 2019

With each course I am building on Marketing fundamentals

By Kamile K

Dec 13, 2019

Great, detailed course, very well structured. Loved it!


Jun 12, 2019

it's really new experience for me . it'really good

By Shane M

Feb 22, 2021

Very interesting and a great selection of reading

By Nagadesi S

Mar 30, 2020

Great explanation and very informative. Thank you

By Marco A D

Sep 26, 2020

Best in class. I enjoy it, and I learn a lot.

By Koyna G

Oct 23, 2020

the course was very good. it helped me a lot


Jul 28, 2020

Great Professor,simply explained everything.

By Sankar A

Mar 11, 2018

Very Good and useful Program guiding the s

By Abhijit D

May 26, 2020

thank you for this course . great content

By rakesh s

Sep 24, 2018

very good course to learn. Good insights

By Apurva V

Oct 26, 2018

Good Detailed & very informative course

By Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

By Azeem I

May 20, 2018

Great course and learning source.

By Jacobo S

Nov 10, 2020

Back to basics! but still great

By ciro

Jul 22, 2019

Very good content and process

By Natasha T

Nov 19, 2016

Great course for marketers!

By Dr. S A

May 13, 2020

Increase conceptual Skills

By Valarmathi .

Nov 3, 2020

Thank you so much sir.