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If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

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This course is currently available only to learners who have paid or received financial aid, when available.

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Pricing and Sales Promotion

Pricing and Sales Promotion

This course is part of Principles of Marketing Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Evaluate pricing strategies based on costs, customer value, and competitive factors.
Analyze the process of managing a sales force and using sales promotions to drive results.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Principles of Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn how to set the optimal price for your products and services by analyzing supply, demand, and competitive market conditions with the right data. This course also explores how a high-value sales process can justify a premium price, demonstrating how a great salesperson adds measurable value beyond the product itself. By the end of this course, you will be able to develop a comprehensive pricing strategy that balances market data with the value created through the sales process.

Pricing for products and services is one of the most vital aspects of marketing. Understanding the supply and demand for your product or service, and how it can vary based on a variety of competitive and market conditions can seem challenging at first. But equipped with the right data, it's fairly straightforward. In this module, we'll look at pricing as well as the sales process. A great salesperson can add a lot of value to a product or service, and we'll look at situations where that value can increase the price from that which a product would normally command.

What's included

1 video2 assignments4 app items4 plugins

1 videoTotal 3 minutes

Pricing & Sales Promotion3 minutes

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

4 app itemsTotal 125 minutes

Reading: Pricing Strategies and Decisions pp. 244-25930 minutes
Reading: Product Mix Pricing Strategies pp. 260-28040 minutes
Reading: Creating Customer Value Through Sales pp. 377-38925 minutes
Reading: The Personal Selling Process pp. 390-40430 minutes

4 pluginsTotal 20 minutes

Interactive: Demand, Customer Value, Cost, and Competition Based Pricing5 minutes
Interactive: Product Mix and Pricing Strategies5 minutes
Interactive: Roles Played by a Company's Sales Force5 minutes
Interactive: Steps of the Selling Process5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.