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Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
936 ratings
210 reviews

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Top reviews

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BT

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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201 - 207 of 207 Reviews for Pricing Strategy

By bhavik p m

Apr 3, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

By Tong Z

May 8, 2016

useful informations but not very helpful for practical situations.

By Hesham M

Mar 29, 2020

The first week topic didn't have enough examples about math and formulas. Rest of course is good but the first week math needs more breakdown

By Steven S

Aug 29, 2017

the contents are not polished

By Karin M C

Apr 18, 2016

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

By Manasa S

Mar 13, 2021

I think the review materials for the quizzes could be better.

By Maria G

Jun 6, 2017

Very basic