University of Michigan
Diseño de cuestionarios para encuestas sociales
University of Michigan

Diseño de cuestionarios para encuestas sociales

Taught in Spanish


Gain insight into a topic and learn the fundamentals

Frederick Conrad, Ph.D.
Frauke Kreuter, Ph.D.

Instructors: Frederick Conrad, Ph.D.

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

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6 quizzes

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There are 6 modules in this course

Introducción; diferentes tipos de preguntas, error de medición en las preguntas: sesgo y varianza; entrevistas estandarizadas y conversacionales; desde especificar un concepto hasta hacer preguntas

What's included

6 videos12 readings1 quiz

Comprensión; recuperación; juicio; respuesta

What's included

4 videos2 readings1 quiz

Hechos y cuasihechos; Memoria y recuerdo; Preguntas sensibles; Modalidad, privacidad y confidencialidad

What's included

8 videos2 readings1 quiz1 peer review

Efectos del contexto en preguntas de actitudes; Uso de diferentes escalas; Oferta de opciones “No lo sé”; Efectos del orden de respuesta

What's included

7 videos2 readings1 quiz

Reseñas de expertos y grupos de enfoque; entrevistas cognitivas; Codificación de la conducta; Técnicas cuantitativas

What's included

5 videos2 readings1 quiz

El cuestionario de principio a fin; Qué poner al final; Elección de modo: Implementaciones para diseño; Cuestionarios autoadministrados

What's included

6 videos4 readings1 quiz


Frederick Conrad, Ph.D.
University of Michigan
4 Courses44,966 learners
Frauke Kreuter, Ph.D.
University of Michigan
4 Courses60,658 learners

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