This module explores the evolution of mass media from its early forms to modern digital platforms, examining how each medium has shaped and been shaped by society. It provides insights into the historical context, technological changes, and cultural impacts of different media types. Learners will gain a deeper understanding of media convergence and the shifting roles of traditional and digital media.

This module explores foundational concepts and theoretical models in mass communication, examining how media interacts with society and the evolution of research paradigms. It investigates the role of mass media in shaping culture, education, and public discourse, as well as the development of critical perspectives on media influence.

This module explores key theories that explain the relationship between media and society, covering themes like social integration, identity, change, and the role of media in shaping our understanding of reality. It provides an analytical framework for understanding how media influences and is influenced by cultural and social structures.

This module explores the intersection of media, mass communication, and culture, focusing on how media shapes and reflects social realities. Learners will examine theoretical frameworks like the Frankfurt School and postmodernism, and analyze the cultural impact of media representation, commercialization, and technological change.

This module explores the evolution and impact of new media on communication, society, and democracy. Learners will examine theoretical frameworks that explain interactivity, digital systems, and the social implications of emerging technologies. The content encourages critical thinking about the role of media in shaping public discourse and civic engagement.