Sage Publications

Introduction to Media and Communication

Sage Publications

Introduction to Media and Communication

Sage Instructors

Instructor: Sage Instructors

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explore how technology, language, and interaction shape communication processes and influence human relationships.

  • Analyze major theories of mass communication and understand their impact on media, culture, and society across historical contexts.

  • Compare critical perspectives on media ideology, public discourse, and cultural meaning from global scholars.

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Recently updated!

September 2026

Assessments

11 assignments

Taught in English

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There are 10 modules in this course

This module explores early communication theories and urban sociology from the 1930s and 1940s, focusing on key figures like Lazarsfeld and the development of media influence studies. Learners will analyze foundational methodologies and understand the evolution of social behavior analysis in the context of mass communication.

What's included

1 video5 readings1 assignment

This module explores key concepts in critical theory, including the origins of the Frankfurt School, the influence of Marx and Weber, and the impact of industrialization on culture and consciousness. Learners will analyze how mass culture and technology affect human society and develop an understanding of theoretical perspectives on modernity and social change.

What's included

1 video8 readings1 assignment

This module explores foundational theories in mass communication and sociology, focusing on the evolution of media influence during the 1940s and 1950s. It covers key contributions from sociologists like Merton, Lazarsfeld, and Riesman, analyzing how media shaped public behavior and individual choices. Learners will gain insights into early research methodologies and the development of media effects theories.

What's included

1 video6 readings1 assignment

This module explores the development of cultural and social analysis in post-war Britain, focusing on the works of key scholars like Hoggart, Williams, and Leavis. It examines how working-class culture was perceived and represented, and how these perspectives influenced broader societal and political discourse. Learners will gain insight into the historical and intellectual context of cultural studies in the 1930s-1950s.

What's included

1 video8 readings1 assignment

This module explores the historical evolution of communication technologies and their transformative impact on society. It delves into the theories of Harold Innis and Marshall McLuhan, focusing on how media shapes human interaction and cultural development. Learners will gain insight into the relationship between technology, information, and social change.

What's included

1 video6 readings1 assignment

This module explores the evolution of sociological thought from macrostructures to everyday interactions, focusing on the works of Erving Goffman and Harold Garfinkel. It examines how communication, social behavior, and the 'sociology of the self' shape our understanding of daily life. Learners will gain insights into key theories that reveal the hidden rules and practices of social interaction.

What's included

1 video7 readings1 assignment

This module explores the evolution of pragmatics and communication theories in the 1950s-1970s, focusing on key concepts like speech acts, politeness, and deixis. It examines how language functions in social interaction and how these theories have shaped modern linguistic analysis.

What's included

1 video6 readings1 assignment

This module explores the intersection of communication, media, and ideology through the work of Stuart Hall, focusing on how media shapes cultural meanings and social realities. Learners will analyze theoretical frameworks like the encoding/decoding model and examine the role of media in constructing ideology. The module also highlights historical developments in media studies and audience research.

What's included

1 video14 readings1 assignment

This module explores the development of public discourse in modern Europe, focusing on Jürgen Habermas's theories of communicative action and the influence of his seminal work, *The Structural Transformation of the Public Sphere*. It examines the historical and philosophical contexts of public life, the impact of media, and evolving debates around modernity and postmodernity.

What's included

1 video7 readings1 assignment

This module explores the evolution of media events and their impact on public perception, focusing on how historical narratives are constructed and interpreted. Learners will analyze key studies in media and communication, including the iconic 'MacArthur Day' event, and understand the role of television in shaping collective memory. The module also examines the theoretical frameworks used to study media and its influence on society.

What's included

1 video8 readings2 assignments

Instructor

Sage Instructors
Sage Publications
149 Courses5,822 learners

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