AI for Sales Professionals empowers sales leaders to harness the power of AI to drive smarter, data-driven decision-making and boost revenue. This course teaches professionals to integrate AI technologies into CRM systems, optimize forecasting, and enhance customer relationship management for maximum impact.
Sales with AI
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
Recommended experience
Intermediate level
Sales executives, business development managers, marketing professionals, CRM specialists, and students seeking AI-driven sales expertise.
5 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
Recommended experience
Intermediate level
Sales executives, business development managers, marketing professionals, CRM specialists, and students seeking AI-driven sales expertise.
5 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
AI-Powered Sales Insights: Use AI to analyze customer data, uncover patterns, and make smarter, faster sales decisions at every stage.
Predictive Forecasting & Lead Scoring: Apply AI models to forecast revenue, prioritize leads, and improve pipeline accuracy and conversions.
CRM Automation with AI: Integrate AI tools like Salesforce Einstein to automate workflows, personalize outreach, and boost productivity.
Ethical & Data-Driven Selling: Implement AI responsibly in sales while reducing bias, ensuring transparency, and building customer trust.
Skills you'll gain
- Generative AI Agents
- Sales Development
- B2B Sales
- New Business Development
- Market Opportunities
- Sales Enablement
- Sales Management
- Responsible AI
- Sales Pipelines
- Sales Strategy
- Sales Process
- Customer Relationship Management
- Sales
- Personalized Campaigns
- Artificial Intelligence and Machine Learning (AI/ML)
- Forecasting
- Sales Presentation
- AI Personalization
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2026
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 8 modules in this course
This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.
What's included
20 videos1 reading1 assignment7 plugins
20 videos•Total 219 minutes
- Navigation Video•2 minutes
- Audiobook: Course Introduction•6 minutes
- Course Introduction•4 minutes
- Audiobook: Module 1: Introduction to Artificial Intelligence in Sales•86 minutes
- Podcast: Module 1: Introduction to Artificial Intelligence in Sales•43 minutes
- 1.1 Introduction to AI in Sales•6 minutes
- 1.2 Key Components of AI •4 minutes
- 1.3 Evolution of AI•5 minutes
- 1.4 Evolution of AI in Sales•4 minutes
- 1.5 Role of AI in Sales•5 minutes
- 1.6 AI tools for Sales•6 minutes
- 1.7 Machine Learning (ML)•6 minutes
- 1.8 Predictive Analytics•6 minutes
- 1.9 Chatbots and Virtual Assistants•5 minutes
- 1.10 Sales Forecasting•5 minutes
- 1.11 Benefits & Challanges•5 minutes
- 1.12 Success Stories & Applications of AI•4 minutes
- 1.13 Enhanced Personalization & Virtual Sales Assistants•5 minutes
- 1.14 Predictive Analytics & Automated Data Analysis•5 minutes
- 1.15 Sales Process Optimization & Augmented Reality (AR) in Sales•5 minutes
1 reading•Total 10 minutes
- Hands on: 1•10 minutes
1 assignment•Total 30 minutes
- Quiz: 1•30 minutes
7 plugins•Total 105 minutes
- EBook: Module 1: Introduction to Artificial Intelligence (AI) in Sales•15 minutes
- Activity: Hotspot•15 minutes
- Activity: Timeline•15 minutes
- Activity: Tab Type 2•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: True/False•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
23 videos1 reading1 assignment9 plugins
23 videos•Total 227 minutes
- Audiobook: Module 2: Understanding Data in Sales•74 minutes
- Podcast: Module 2: Understanding Data in Sales•55 minutes
- 2.1 Sales Data Categories and Their Significance•6 minutes
- 2.2 Techniques for Effective Data Collection•5 minutes
- 2.3 Secondary Data Collection Techniques•5 minutes
- 2.4 Data Privacy and Ethics Considerations•5 minutes
- 2.5 Data Analysis and Interpretation in Sales•5 minutes
- 2.6 Data Collection and Preparation•6 minutes
- 2.7 Descriptive Analysis & Inferential Analysis•5 minutes
- 2.8 Data Visualization•7 minutes
- 2.9 Data Management Methods •4 minutes
- 2.10 NoSQL Databases•4 minutes
- 2.11 Data Warehouses•4 minutes
- 2.12 Data Lakes•4 minutes
- 2.13 Cloud Storage•3 minutes
- 2.14 Data Protection Principles•4 minutes
- 2.15 Purpose Limitation & Data Minimization•3 minutes
- 2.16 Data Accuracy & Security and Confidentiality•4 minutes
- 2.17 What is CRM Integration & Benefits•4 minutes
- 2.18 Common CRM Integration Methods & Best Practices for CRM Integration•5 minutes
- 2.19 Customer Relationship Management (CRM) Analytics & Business Intelligence (BI) Tools & Predictive Analytics Tools•5 minutes
- 2.20 Importance of Ethical Use of Sales Data & Key Considerations for Ethical Use of Sales Data•5 minutes
- 2.21 Real-World Data Applications•5 minutes
1 reading•Total 10 minutes
- Hands on: 2•10 minutes
1 assignment•Total 30 minutes
- Quiz: 2•30 minutes
9 plugins•Total 135 minutes
- EBook: Module 2: Straight Connector 2, Shape Understanding Data in Sales •15 minutes
- Activity: Tab Type 1•15 minutes
- Activity: Hotspot•15 minutes
- Activity: Popup•15 minutes
- Activity: Accordion•15 minutes
- Activity: Tab Type 1•15 minutes
- Activity: Problem Statement: Type 1•15 minutes
- Activity: Problem Statement: Type 2•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
23 videos1 reading1 assignment9 plugins
23 videos•Total 317 minutes
- Audiobook: Module 3: AI Technologies for Sales•136 minutes
- Podcast: Module 3: AI Technologies for Sales•91 minutes
- 3.1 Understanding ML•4 minutes
- 3.2 Role, Applications & Challanges in ML•4 minutes
- 3.3 Understanding Predictive Analytics•5 minutes
- 3.4 Understanding Exploratory Data Analysis (EDA) & Feature Selection Engineering•5 minutes
- 3.5 Model Selection and Creation & Model Training and Validation•4 minutes
- 3.6 Sales Forecasting and Prediction & Monitoring and Refinement•5 minutes
- 3.7 Importance of Customer Interaction•4 minutes
- 3.8 Understanding Chatbots & Benefits of Chatbots in Customer Service•5 minutes
- 3.9 How Chatbots Work & Best Practices for Implementing Chatbots•4 minutes
- 3.10 Understanding Segmentation & Benefits of Segmentation•5 minutes
- 3.11 Types of Segmentation & AI Technologies for Segmentation•4 minutes
- 3.12 Understanding Personalization in Sales & Benefits•4 minutes
- 3.13 Leveraging AI for Personalization in Sales & Implementing Personalization Strategies •6 minutes
- 3.14 Enhancing User Experience with Collaborative & Content-Based Filtering•3 minutes
- 3.15 Hybrid and ML-Enhanced Recommendation Systems•4 minutes
- 3.16 Measuring Success: Evaluating and Implementing Recommendation Engines•3 minutes
- 3.17 Transforming Sales with CRM and AI-Powered Lead Generation•4 minutes
- 3.18 Sharpening Sales Strategies with Forecasting and Process Optimization•3 minutes
- 3.19 Driving Conversions with Personalization and Predictive Analytics •4 minutes
- 3.20 Measuring What Matters: KPIs and Sales Funnel Analysis•4 minutes
- 3.21 Empowering Sales with CRM, Analytics, and Coaching Strategies•4 minutes
1 reading•Total 10 minutes
- Hands on: 3•10 minutes
1 assignment•Total 30 minutes
- Quiz: 3•30 minutes
9 plugins•Total 135 minutes
- EBook: Module 3: AI Technologies for Sales•15 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Sequence•15 minutes
- Activity: Tab Type 2•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: True/False•15 minutes
- Activity: Multiple Response•15 minutes
- Activity: Popup•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
15 videos1 reading1 assignment6 plugins
15 videos•Total 171 minutes
- Audiobook: Module 4: Implementation of AI in CRM Systems•75 minutes
- Podcast: Module 4: Implementation of AI in CRM Systems•39 minutes
- 4.1 Foundations of CRM: Strategy, Systems, and Impact•4 minutes
- 4.2 Elevating CRM with AI Integration: Benefits and Best Practices•5 minutes
- 4.3 Mastering Lead Scoring: Strategy, Models, and Implementation•5 minutes
- 4.4 Unlocking Growth Through Lead Scoring: Benefits and Best Practices•4 minutes
- 4.5 Powering Business Success Through Customer Insights•4 minutes
- 4.6 Sources and Analysis of Customer Insights•5 minutes
- 4.7 Streamlining Lead Management with Automation and Data-Driven Forecasting•5 minutes
- 4.8 Boosting Sales Performance Through Collaboration and AI Integration•4 minutes
- 4.9 Mastering Personalized Communication in CRM•5 minutes
- 4.10 Transforming CRM with Chatbots: Functionality, Benefits, and Implementation•5 minutes
- 4.11 From Data to Decisions: Understanding Analytics in CRM•4 minutes
- 4.12 Gathering and Analyzing Data for Market Insight •4 minutes
- 4.13 Real-World Impact of AI-Driven CRM: Case Studies Across Industries•4 minutes
1 reading•Total 10 minutes
- Hands on: 4•10 minutes
1 assignment•Total 30 minutes
- Quiz: 4•30 minutes
6 plugins•Total 90 minutes
- EBook: Module 4: Implementation of AI in CRM Systems•15 minutes
- Activity: Hotspot•15 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Accordion•15 minutes
- Activity: Problem Statement: Type 1•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
19 videos1 reading1 assignment7 plugins
19 videos•Total 211 minutes
- Audiobook: Module 5: Sales Forecasting in AI•76 minutes
- Podcast: Module 5: Sales Forecasting in AI•57 minutes
- 5.1 Sales Forecasting: Navigating Business Growth with Data•5 minutes
- 5.2 Linear Regression in Sales Forecasting•4 minutes
- 5.3 Time Series Analysis•5 minutes
- 5.4 Enhancing Sales Forecasting with Neural Networks•4 minutes
- 5.5 Powering Predictions with Ensemble Methods•5 minutes
- 5.6 Strengthening Analytics with Data Cleaning and Transformation•5 minutes
- 5.7 Unifying Data for Smarter Insights – Integration & Sampling in Action•5 minutes
- 5.8 Decoding Sales Insights – Patterns, Trends, and Strategic Planning•5 minutes
- 5.9 Trend Analysis Tools and Techniques•4 minutes
- 5.10 Evaluating Forecast Performance and Data Readiness•4 minutes
- 5.11 Advanced Forecasting Techniques for Modern Business Needs•5 minutes
- 5.12 Continuous Monitoring and Forecast Refinement•5 minutes
- 5.13 Neural Networks and Time Series in Forecasting •4 minutes
- 5.14 Core AI Tools for Data-Driven Accuracy•5 minutes
- 5.15 Utilizing Real-Time Data for Sales Forecasting•5 minutes
- 5.16 Scenario-Based Forecasting for Strategic Flexibility•4 minutes
- 5.17 Sales Forecasting with AI Measuring Accuracy, Bias, and Impact•6 minutes
1 reading•Total 10 minutes
- Hands on: 5•10 minutes
1 assignment•Total 30 minutes
- Quiz: 5•30 minutes
7 plugins•Total 105 minutes
- EBook: Module 5: Sales Forecasting in AI•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: Tab Type 2•15 minutes
- Activity: Sequence•15 minutes
- Activity: Multiple choice with image•15 minutes
- Activity: True/False•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
20 videos1 reading1 assignment6 plugins
20 videos•Total 240 minutes
- Audiobook: Module 6: Enhancing Sales Processes with AI•77 minutes
- Podcast: Module 6: Enhancing Sales Processes with AI•78 minutes
- 6.1 Task Automation in Sales•4 minutes
- 6.2 Transforming Sales with Task Automation•4 minutes
- 6.3 AI-Driven Personalization•4 minutes
- 6.4 Email Marketing with AI-driven Personalization•5 minutes
- 6.5 Social Media Insights with AI Analytics•3 minutes
- 6.6 Enhancing Engagement with AI Analytics on Social Media•6 minutes
- 6.7 Leveraging Predictive Analytics for Social Media Engagement and Business Growth•5 minutes
- 6.8 Enhancing Brand Engagement and Insights through Social Listening•4 minutes
- 6.9 Enhancing Marketing Effectiveness through Audience Segmentation•4 minutes
- 6.10 Social Media Advertisements for Enhanced Engagement and ROI•5 minutes
- 6.11 AI-powered Lead Generation•4 minutes
- 6.12 Benefits and Techniques of Customer Segmentation for Improved Sales and Marketing•5 minutes
- 6.13 Maximizing Sales Efficiency with AI-Powered Sales Routing•6 minutes
- 6.14 Content Performance through AI-Driven Optimization•5 minutes
- 6.15 Content Optimization with AI Insights•5 minutes
- 6.16 Performance Tracking and Real-Time Monitoring for Enhanced Sales Optimization•5 minutes
- 6.17 Upselling and Cross-Selling to Boost Sales and Customer Satisfaction•4 minutes
- 6.18 AI in Upselling and Cross-Selling•5 minutes
1 reading•Total 10 minutes
- Hands on: 6•10 minutes
1 assignment•Total 30 minutes
- Quiz: 6•30 minutes
6 plugins•Total 90 minutes
- EBook: Module 6: Enhancing Sales Processes with AI•15 minutes
- Activity: Tab Type 1•15 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Accordion•15 minutes
- Activity: Multiple Response•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
20 videos1 reading1 assignment6 plugins
20 videos•Total 244 minutes
- Audiobook: Module 7: Ethical Considerations and Bias AI•80 minutes
- Podcast: Module 7: Ethical Considerations and Bias AI•85 minutes
- 7.1 Defining Ethical AI in Sales: Principles and Best Practices•4 minutes
- 7.2 Ethical AI in Sales: Prioritizing Fairness, Transparency, and Stakeholder Well-being•6 minutes
- 7.3 Understanding and Mitigating Bias in AI Systems •4 minutes
- 7.4 Understanding and Identifying Bias in AI Systems•4 minutes
- 7.5 Addressing and Mitigating Bias in AI Systems•5 minutes
- 7.6 Addressing and Mitigating Bias in AI Systems: From Preprocessing to Post-Processing •6 minutes
- 7.7 Collaborative Efforts and Transparency in AI•5 minutes
- 7.8 Importance of Transparency in AI •3 minutes
- 7.9 Ensuring Transparency in AI Decision-Making•4 minutes
- 7.10 AI Accountability in Ethical and Transparent Practices •5 minutes
- 7.11 Approaches for AI Accountability •4 minutes
- 7.12 Privacy in AI•5 minutes
- 7.13 Safeguarding Customer Data•4 minutes
- 7.14 Understanding Regulatory Compliance in A•3 minutes
- 7.15 Ensuring Regulatory Compliance in AI•4 minutes
- 7.16 Importance of Trust in AI •4 minutes
- 7.17 Building Trust Through Ethical AI Practices•5 minutes
- 7.18 Ethical Challenges in AI Advancements•5 minutes
1 reading•Total 10 minutes
- Hands on: 7•10 minutes
1 assignment•Total 30 minutes
- Quiz: 7•30 minutes
6 plugins•Total 90 minutes
- EBook: Module 7: Ethical Considerations and Bias AI•15 minutes
- Activity: Problem Statement: Type 2•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: Hotspot•15 minutes
- Activity: True/False•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
8 videos1 reading1 assignment4 plugins
8 videos•Total 165 minutes
- Audiobook: Module 8: Practical Workshop•16 minutes
- Podcast: Module 8: Practical Workshop•119 minutes
- 8.1 Scenario-Based Exercises •4 minutes
- 8.2 Applying AI in Real Sales Situations & Benefits of Scenario-Based Exercises•6 minutes
- 8.3 Identifying and Analyzing Sales Challenges & Leveraging AI to Overcome Sales Challenges•5 minutes
- 8.4 Understanding Collaborative AI Implementation•5 minutes
- 8.5 Steps for Collaborative AI Implementation•5 minutes
- Course Summary•5 minutes
1 reading•Total 10 minutes
- Hands on: 8•10 minutes
1 assignment•Total 30 minutes
- Quiz: 8•30 minutes
4 plugins•Total 60 minutes
- EBook: Module 8 : Practical Workshop•15 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Accordion•15 minutes
- Activity: Knowledge checks•15 minutes
Instructor
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Frequently asked questions
This course is ideal for sales professionals, business development leaders, consultants, and anyone looking to use AI to improve sales performance.
No. The course focuses on applied AI for sales, not programming. A basic understanding of sales processes is sufficient.
You’ll learn how AI enhances lead scoring, forecasting, customer insights, and CRM automation to drive higher conversions.
You’ll explore tools such as Salesforce Einstein, Conversica, and Uniphore to automate workflows and personalize sales engagement.
Yes. The concepts and tools apply across B2B, B2C, enterprise sales, and consultative selling environments.
Yes. The course covers practical ways to embed AI into CRM platforms for smarter pipelines and customer interactions.
No. Along with automation, it emphasizes data-driven decision-making, human-AI collaboration, and strategic sales planning.
The course uses real-world scenarios, applied exercises, and hands-on tool exposure to ensure immediate workplace relevance.
You’ll work with customer behavior data, pipeline metrics, forecasting data, and engagement signals to improve sales strategies.
Yes. The course covers responsible AI usage, bias mitigation, and transparency in customer engagement.
Absolutely. It equips leaders with AI-driven insights for forecasting, performance tracking, and strategic decision-making.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,