How does AI improve sales operations?

AI helps improve forecasting accuracy, pipeline visibility, workflow efficiency, customer engagement, and sales planning processes.

Is this course suitable for non-technical learners?

Yes. The course is designed for both technical and non-technical business professionals interested in AI-powered sales processes.

Will I learn about AI sales tools?

Yes. The course explores AI-assisted sales technologies and automation tools used across industries.

Can AI improve sales forecasting and lead scoring?

Yes. AI-supported approaches can help strengthen forecasting accuracy, prospect evaluation, and pipeline prioritization.

What industries benefit from AI sales applications?

Technology companies, enterprises, startups, consulting firms, and service organizations benefit from AI-powered sales solutions.

Is coding required for this course?

No coding is required. The course focuses on practical AI applications for sales and business environments.

How will this course help my career?

The course helps build practical AI sales and automation skills relevant to modern business, revenue, and customer engagement teams.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Sales with AI

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Sales with AI

Instructor: AI CERTs Team

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8 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

8 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand AI Applications in Sales: Explore how AI supports lead scoring, customer analysis, and sales planning workflows.
Evaluate AI Sales Automation Tools: Assess AI tools that improve forecasting accuracy, pipeline visibility, and workflow efficiency.
Strengthen Sales Strategy and Forecasting: Apply AI-supported approaches to improve prospect evaluation, pipeline planning, and sales decisions.
Implement AI-Driven Sales Workflows: Apply AI opportunities that improve productivity, customer engagement, and revenue performance outcomes.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 8 modules in this course

AI for Sales Professionals empowers sales leaders to harness the power of AI to drive smarter, data-driven decision-making and boost revenue. This course teaches professionals to integrate AI technologies into CRM systems, optimize forecasting, and enhance customer relationship management for maximum impact.

Learners will explore industry-leading AI tools such as Salesforce Einstein, Conversica, and Uniphore to automate lead scoring, personalize outreach, and analyze sales performance in real time. By mastering predictive analytics and AI-driven insights, sales teams can identify new business opportunities, improve pipeline management, and streamline complex sales processes. The program emphasizes practical applications through hands-on workshops, case studies, and real-world examples, enabling participants to apply AI strategies immediately in their organizations. Ethical AI practices, bias mitigation, and responsible implementation are woven into the curriculum to ensure sustainable, trustworthy adoption. By the end of the course, learners will be equipped to lead AI-enhanced sales initiatives, optimize workflows, and drive measurable business growth, making them indispensable in today’s competitive sales landscape.

This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.

What's included

10 videos1 reading1 assignment1 plugin

10 videosTotal 70 minutes

Navigation Video2 minutes
Course Introduction4 minutes
Audiobook: Module 1: Introduction to Artificial Intelligence in Sales26 minutes
Podcast: Module 1: Introduction to Artificial Intelligence in Sales16 minutes
1.1 Fundamentals of AI4 minutes
1.2 Generative AI and Modern Evolution of AI in Sales4 minutes
1.3 AI Tools and Technologies Transforming Sales4 minutes
1.4 Benefits and Challenges in Adoption of AI in Sales3 minutes
1.5 Real-World Examples and Applications of AI in Sales4 minutes
1.6 Future of AI in Sales3 minutes

1 readingTotal 10 minutes

Ebook: Module 1: Introduction to Artificial Intelligence (AI) in Sales10 minutes

1 assignmentTotal 30 minutes

Quiz: 130 minutes

1 pluginTotal 15 minutes

Activity: Hotspot15 minutes

What's included

7 videos1 reading1 assignment1 plugin

7 videosTotal 83 minutes

Audiobook: Module 2: Understanding Data in Sales44 minutes
Podcast: Module 2: Understanding Data in Sales18 minutes
2.1 Understanding Sales Data and Its Collection5 minutes
2.2 Basics of Data Analysis and Interpretation6 minutes
2.3 Ensuring Data Protection and Ethical Use4 minutes
2.4 Data Integration and Tools in CRM Systems4 minutes
2.5 Case Studies: Real-World Data Applications 3 minutes

1 readingTotal 10 minutes

Ebook: Module 2: Understanding Data in Sales 10 minutes

1 assignmentTotal 30 minutes

Quiz: 230 minutes

1 pluginTotal 15 minutes

Activity: Tab15 minutes

What's included

10 videos1 reading1 assignment1 plugin

10 videosTotal 89 minutes

Audiobook: Module 3: AI Technologies for Sales38 minutes
Podcast: Module 3: AI Technologies for Sales20 minutes
3.1 Introduction to Machine Learning in Sales6 minutes
3.2 Predictive Analytics: Forecasting Sales Trends4 minutes
3.3 Enhancing Customer Interactions with AI: NLP and Chatbots5 minutes
3.4 Segmentation: Tailoring Customer Experiences3 minutes
3.5 Personalization: Customizing Sales Approaches3 minutes
3.6 Recommendation Engines: Driving Product Suggestions3 minutes
3.7 Streamlining Sales Processes4 minutes
3.8 Modern AI Sales Stack: Generative AI, Copilots, and Intelligent Workflows3 minutes

1 readingTotal 10 minutes

Ebook: Module 3: AI Technologies for Sales10 minutes

1 assignmentTotal 30 minutes

Quiz: 330 minutes

1 pluginTotal 15 minutes

Activity: Drag and Drop15 minutes

What's included

7 videos1 reading1 assignment1 plugin

7 videosTotal 75 minutes

Audiobook: Module 4: Implementation of AI in CRM Systems29 minutes
Podcast: Module 4: Implementation of AI in CRM Systems23 minutes
4.1 Introduction to CRM Systems and AI Integration4 minutes
4.2 Leveraging AI for Customer Understanding and Sales6 minutes
4.4 Data-Driven Decision Making in CRM5 minutes
4.3 Enhancing Customer Interaction with AI4 minutes
4.5 Modern AI CRM Stack: Tools, Integrations, and Execution Layer4 minutes

1 readingTotal 10 minutes

Ebook: Module 4: Implementation of AI in CRM Systems10 minutes

1 assignmentTotal 30 minutes

Quiz: 430 minutes

1 pluginTotal 15 minutes

Activity: Case Study15 minutes

What's included

8 videos1 reading1 assignment1 plugin

8 videosTotal 84 minutes

Audiobook: Module 5: Sales Forecasting in AI38 minutes
Podcast: Module 5: Sales Forecasting in AI20 minutes
5.1 Introduction to Sales Forecasting and Predictive Models5 minutes
5.2 Preparing and Analyzing Data for Forecasting4 minutes
5.3 Enhancing Forecasting Precision Using AI Tools 5 minutes
5.4 Utilizing Real-time Data for Forecasts3 minutes
5.5 Forecasting for Various Outcomes and Measuring Success6 minutes
5.6 Case Study: How SaaS Companies Forecast Revenue Using AI3 minutes

1 readingTotal 10 minutes

Ebook: Module 5: Sales Forecasting in AI10 minutes

1 assignmentTotal 30 minutes

Quiz: 530 minutes

1 pluginTotal 15 minutes

Activity: Sequence15 minutes

What's included

7 videos1 reading1 assignment1 plugin

7 videosTotal 74 minutes

Audiobook: Module 6: Enhancing Sales Processes with AI25 minutes
Podcast: Module 6: Enhancing Sales Processes with AI25 minutes
6.1 Streamlining Sales with AI Automation5 minutes
6.2 Social Media with AI Analytics6 minutes
6.3 AI for Lead Generation and Customer Segmentation4 minutes
6.4 Optimizing Sales Interactions with AI Insights4 minutes
6.5 Real-time Sales Activity Monitoring, Upselling and Cross-Selling4 minutes

1 readingTotal 10 minutes

Ebook: Module 6: Enhancing Sales Processes with AI10 minutes

1 assignmentTotal 30 minutes

Quiz: 630 minutes

1 pluginTotal 15 minutes

Activity: Carousel15 minutes

What's included

7 videos1 reading1 assignment1 plugin

7 videosTotal 69 minutes

Audiobook: Module 7: Ethical Considerations and Bias AI31 minutes
Podcast: Module 7: Ethical Considerations and Bias AI18 minutes
7.1 Ethical Use of AI in Sales3 minutes
7.2 Bias Identification and Mitigation in AI Systems6 minutes
7.3 Transparency and Accountability in AI5 minutes
7.4 Data Protection and Compliance in AI4 minutes
7.5 Fostering Trust and Addressing Ethical Challenges in AI4 minutes

1 readingTotal 10 minutes

Ebook: Module 7: Ethical Considerations and Bias AI10 minutes

1 assignmentTotal 30 minutes

Quiz: 730 minutes

1 pluginTotal 15 minutes

Activity: Accordion15 minutes

What's included

5 videos1 reading1 assignment1 plugin

5 videosTotal 57 minutes

Audiobook: Module 8: Practical Workshop22 minutes
Podcast: Module 8: Practical Workshop22 minutes
8.1 Strategic AI Integration and Problem-Solving in Sales4 minutes
8.2 Hands-On Workshop: AI-Powered Sales Execution Using HubSpot CRM4 minutes
Course Summary5 minutes

1 readingTotal 10 minutes

Ebook: Module 8 : Practical Workshop10 minutes

1 assignmentTotal 30 minutes

Quiz: 830 minutes

1 pluginTotal 15 minutes

Activity: Problem Statement15 minutes

Instructor

AI CERTs Team

AI CERTs

58 Courses47,327 learners

Offered by

AI CERTs

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Frequently asked questions

This course is designed for sales professionals, founders, business teams, and learners exploring AI in modern sales environments.

No. The course is beginner-friendly and focuses on practical AI applications for sales workflows and business operations.

You’ll learn how AI supports lead scoring, forecasting, customer analysis, sales automation, and workflow optimization.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Sales with AI

Sales with AI

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

There are 8 modules in this course

Module 1: Introduction to Artificial Intelligence (AI) in Sales

What's included

Module 2: Understanding Data in Sales

What's included

Module 3: AI Technologies for Sales

What's included

Module 4: Implementation of AI in CRM Systems

What's included

Module 5: Sales Forecasting in AI

What's included

Module 6: Enhancing Sales Processes with AI

What's included

Module 7: Ethical Considerations and Bias AI

What's included

Module 8 : Practical Workshop

What's included

Instructor

Offered by

Explore more from Business Essentials

AI for Sales

The AI Edge: Unlocking AI for Sales Efficiency and Growth

AI-Enhanced Prospecting and Sales Techniques

AI for Sales

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Get midyear savings and gain career momentum

Add momentum to your team

Frequently asked questions

1. Who is this course designed for?

2. Do I need technical or coding experience?

3. What will I learn in this course?

More questions