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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

10,818 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews


Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view


Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

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76 - 100 of 3,445 Reviews for Introduction to Social Media Marketing

By Adam S

Apr 11, 2021

This course provides a quality introduction to Social Media Marketing from an academic standpoint. For persons who are 'self-taught,' there is real value in being exposed to the academic/professional vocabulary and logic.

For some, the summary of social media platforms may be information you already know. I recommend you tough it out and learn about platforms you do not intend to use. This way, you'll be able to hold your own in professional conversations. Also, you might be exposed to an opportunity you've never considered before.

By Hamza B

Jan 28, 2023

I must say, the experience I had was truly exceptional. I was able to acquire knowledge and understanding that I had not been able to find through the various YouTube courses that I had previously taken. The level of instruction and engagement provided was truly "super amazing" and exceeded my expectations. I am extremely grateful for the opportunity to have participated in this learning experience and would highly recommend it to others seeking to expand their knowledge and skills in this particular area.

By Mishka B

Apr 23, 2021

Excellent course. I already do have a background in social media from my work but I still learned quite a bit from taking this course and look forward to completing the others in order to learn my certificate. The materials were quite straightforward and the combination of videos and reading materials meant that I could stay on top of the work whether I was at my desk, traveling, or even working out (via using my phone). Enjoyed the projects as well as it's helped me hone my skills to improve at my job.

By muhammad s u

Apr 23, 2022

This is a wonderful course to build a strong understanding of marketing and social media marketing.

It enabled me to understand the importance of social media marketing, and realize different aspects of social media platforms.

I learned the landscape of traditional, digital and social media marketing and how all of them are integrated with each other.

now I have a more clear understanding of different social media platforms and the demographics of audiences in those social media platforms.

By Steve R

Dec 17, 2020

The final topics relate to Blogging and this is a digital version of Direct marketing without the thousands of pieces of promotional paper everyone called Junk Mail.

Your 4 key blog elements should also include and acceptable FREQUENCY of blogs. If you send blogs too often your audience will rebel and completely disconnect with you.

Can you please explain to me how often is it acceptable to send blogs?


Is there somewhere you can suggest on the internet where I can find this information?

By Mubarik H

Feb 12, 2022

Alhamdulillah! Another milestone towards becoming the social media marketer is achieved. I am much thankful to the Trainer Ms.Anke Audenaertfor her exemplary training. She is an incredible teacher and adept at the marketing subject. It was really a great learning experience on Coursera. I appreciate HEC's initiative of making Digital Learning at Coursera accessible for Pakistanis.#marketing#socialmediamarketing#coursera#heccoursera#dlseicoursestraining#facebook#digitalmarketingcourses

By Joaquina C

Jan 13, 2023

Many thanks to the trainer for the brilliant way of passing on the content, very didactic, which captivates with the passion for transmitting knowledge, optimal pedagogical structure, excellent content. Thanks Meta, Thanks Coursera. I will continue to learn for career transition. even though I speak Portuguese, I resorted to translation tools and chewed the content with all my might. I hope that I keep learning all the stages and that the language is not a barrier. Thanks!

By Edgar J L M

Nov 14, 2020

Excelente curso! Muy recomendado y sobretodo practico! Me ayudo a conocer los conceptos fundamentales para llevar a cabo una campaña de marketing a traves de redes sociales. Especificamente aprendi a como crear un buyer persona, como crear las policies de mi compañia, a como crear mi customer journer (embudo de ventas) y muchas otras cosas mas. Ademas, te dan plantillas practicas para utilizarlas en tu trabajo como profesional de marketing. Recomendadisimo!!

By Торгунаков Н Ю

Nov 6, 2020

That is my third completed Coursera course and I really enjoyed it!

There you will find well-structured information, divided into engaging videos and interesting documents. Testing is also well-organized for consolidation of knowledge: good quizzes with detailed comments on the answers (including small questions in the video), as well as regular peer-review assignments, that help not only test and apply your understanding, but also read other opinions.

By Martin A

Jun 20, 2022

Es espectacular este curso, literalmente es el titulo, una introduccion completisima, la instructora explica muy bien, los ejemplos que dan en las clases te hacen entender lo que uno estudia, la duracion de las clases es precisa, no dura ni mucho, ni poco y dejan en claro lo que quieren explicar. Uno se da cuenta que aprendio cuando hace las pruebas y los trabajos, creanme que no tuve que repasar contenidos, me quedo aprendido todo lo que vi.

By Virginie C

Mar 6, 2023

A very interesting and interactive course, with many concrete and clear examples. Even if you are already used to social networks, going back to the basics is very beneficial.

I really liked the dynamism and fluidity of the speaker, Anke Audenaert.

The exercises to be done are interesting and allow us to go back to the basics and the steps that we sometimes skip a bit quickly, due to lack of time...

I recommend this course without hesitation.

By Whitney B

Aug 16, 2022

Absolutely AMAZING! The instructor is so knowledgable and her accent kept me interested! The course walks you through the basics, step by step and has mini quizes, section quizes, lots of resources and links to discussion forums. I can't say enough positive things about this course. I will constantly advocate on Coursera's layout and structure, as well as this Meta course specifically! I'm looking forward to continuing to the next course!

By Alex D

Nov 15, 2020

This course was interesting and comprehensive. Though I knew a lot about different social platforms going in, I still learned something and the presenter held my attention. I especially liked the activities throughout, I expected to learn skills I could apply at the end of the certificate, but the benefit of working on strategy for my own business as I progress through the course was a benefit a didn't expect and really appreciated.

By Hady A

Dec 30, 2022

amazing course

thanks for Anke Audenaert and her team for this effort see you in next course

This social media course was excellent and exceeded my expectations. The content was thorough and well-presented, and I learned a lot about the various strategies and considerations that go into planning and executing a social media advertising campaign. I would highly recommend it to anyone looking to improve their skills in this area.

By Bladimir C R

Oct 22, 2021

Este procesos de aprendizaje se desarrolló con las orientaciones propicias y coherentes a los objetivos planteados, fue muy didáctico y fácil de comprender cada uno de los conceptos con el poyo de los estudios de casos, la pertinencia de los conocimientos permiten que uno los apliquen a eventos reales del sector empresarial. Muy práctico e inductivo, y las pruebas y evaluaciones fueron bien diseñadas en su propósito y objetividad.

By Chiara B

Oct 14, 2021

The instructor was very concise and presented the course well. The excercises and quizzes were neither too hard nor too easy. The course is very informative on who would like to view a quick snapshot of Social Media Marketing. I recommend this, though, on people doesn't have any background on digital marketing. Those already on the field might find this repetitive or redundant, especially the part on how to open a LinkedIn account.

By Moldabergenov H S

Nov 3, 2020

I really enjoyed this course. A lot of new things in the field of business marketing. Only the best impressions. A lot of useful information is expected with each course. I have only the best impressions from these courses. From COURSERA I have only admiration, a storm of applause, delight. The dissemination of such knowledge hello to change the world only in a good way. Many thanks to all the organizers of these courses.

By Wendy R

Mar 23, 2021

Introduction to Social Media Marketing is an excellent course to take. The course is designed in a manner that encourages the learner to apply their knowledge on practical activities. Moreover, the course prepares learners for the real world through weekly projects. The practical exercise aspect of the course makes it easy for learner to retain the knowledge and develop skills to apply in their businesses or employment.

By Na Q

Dec 1, 2022

I use social media platform a lot. But when I really need to do digital marketing, it's completely different thing. Therefore I start my course here. I learnt a lot, it doesn't mean everything in this course is completely new to me. It means that this course gives me a big picture about social media platform from the view of marketer, and it helps me to build the marketing mindset rather than a personal user.

By Rana H A K

Jun 15, 2022

A great resource for those who want to learn about Social Media Marketing! Also, This is just a starting point, You would want to complete this specialization! Huge Appreciation for the Instructor (Anke Audenaert) and Meta. A great job done here! I would also like to Thank everyone involved in making this course a reality (People behind the scenes) that includes Team of Aptly and Meta! Thank you guys!

By g n

Mar 13, 2021

The course is very well organized and it takes into account those who are turning to digital marketing for the first time. The teacher is very clear, well spoken to the point, motivating and clearly she has passion to teach. The topics grow in a logical manner and the growth is compounded with interesting examples and clear presentation of what is really relevant. Thank you for such a great course.

By Nick D

Jan 5, 2023

More thorough than I had anticipated! It doesn't just cover facebooks properties but also a broad look at all platforms & their potential to grow your business. I'd recommend this course to a friend or family member who is new to marketing on social media. For someone more advanced you may be able to skip or breeze through a fair bit of this course but it reinforces good fundamentals. Thanks Anke!

By Tiffany M H

Sep 7, 2022

I have been involved in most of the social media platforms discussed, however the information in this course has given me new tips and ideas to strengthen my presence on many of these platforms. I am excited to put this information into use on my personal social media, and look forward to an opportunity to apply this learnning in a professional work environment as a social media marketer.

By Ana I A V

Feb 21, 2021

This course covers the basics every social media professional should know. Even though most of the content is kind of obvious for millennials and Gen Z that are already familiarized with social media platforms, I still got to learn interesting facts, frameworks, and practices. I came up with new ideas that seemed "obvious" but never thought about them before. I would recommend this course.

By Chelsea J

Mar 26, 2021

Throughout this course, I learned the basics of Social Media Marketing and how to establish a business presence on social media. I felt the videos were very informative and actually taught me more than my Social Media Marketing college courses. I enjoy the peer review projects and I think it's great to review other's work as it ensures that you're truly understanding what you're learning.