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Learner Reviews & Feedback for Sports Marketing by Northwestern University

861 ratings
299 reviews

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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201 - 225 of 299 Reviews for Sports Marketing

By Thaís R d S

Oct 23, 2019

Great course. Amazing!

By Asiye C

Nov 15, 2020

Thanks for everything

By Rogerio D S

Jun 3, 2020

really good course...

By Hannes S

Jun 24, 2020

Interesting Course

By Amelia O

Aug 10, 2021

V​ery good course

By simone r

Sep 26, 2021

Excellent course

By Ramesh M B

May 10, 2021

Excellent Course

By Pablo C

Jun 18, 2020

Excellent course

By Sergio A C M

May 28, 2020

Really complete!

By Alexa T

Jul 13, 2020

really thorough

By Xiaoning W

May 26, 2020

Amazing course!

By Charmi A S

Apr 17, 2020

Good experience

By Maria M

Feb 6, 2021

muy buen curso

By Rodrigo R d A

Apr 20, 2021

Gostei muito!

By Daniela R

Sep 8, 2020

Good content.

By Karan M

Apr 13, 2019

It was great!

By Ayan S

Jun 8, 2021

Great Course

By Jamie L

Aug 9, 2021

good course

By Daniela C

Jul 6, 2021

It was fun!

By Daniel V

May 4, 2020

good course

By Alejandro R b t

Jun 18, 2020

me encantó

By Danish A K

Apr 27, 2020


By kwabena d

Sep 4, 2021


By Joris S

Jun 24, 2020

Very good

By Sasha S

May 22, 2020