Chevron Left
Back to Sports Marketing

Learner Reviews & Feedback for Sports Marketing by Northwestern University

1,077 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews


Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

Filter by:

201 - 225 of 359 Reviews for Sports Marketing

By Sid

Apr 13, 2020

Great course and content. Thank you! :)

By babatunde o

Jul 16, 2019

This course it's an eye opener for me.

By Wendy M

Mar 19, 2022

wonderful entry into sports marketing

By Yelstyn D

May 13, 2020

A very informative and exciting course

By Brendan P

Aug 5, 2022

Very good course with lots to learn!

By Juan C E

May 10, 2020

Exceptional course, I really like it.

By Intermedia S

Dec 7, 2019

This course help me a lot! Thank you!

By Amy J

Aug 26, 2019

Really enjoyed the course. Thank you!

By Karim M

Feb 13, 2023

As Expected a valuable great Course!

By Emmanuel M

Sep 26, 2020

I really loved the course in general

By Gavin L D

Dec 14, 2020

Specific and very well thoguht out.

By Eli Y

Jul 13, 2020

amazing course highly recommending.

By Mariam T

Feb 5, 2019

Absolutely amazing and interesting.

By Fetes S

May 22, 2019

It’s a great course. 10/10 for me.

By Patrick O

Oct 19, 2020

Loved every minute of the course!

By Biagio L L

May 17, 2020

Good course it's very interesting

By Chris L

Apr 19, 2020

Excellent material and insightful

By Sıdal A

Nov 13, 2022

that was amazing Im really happy

By Elizabeth H

Mar 8, 2022

Enjoyable and informative course

By Alejandro I U

Apr 7, 2021

Very complete and helpful course

By Nsimbi S

Jan 23, 2020

Great Curated Sports Knowledge.

By Javier A L

Mar 26, 2023

Amazing Course, learned a lot!

By Deleted A

Apr 1, 2020

Great Professor and Curriculum

By Kelvin K Y

Jun 11, 2022

it was very very enlightening

By Jorge M C F

Nov 22, 2020

Very good and complete course