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Learner Reviews & Feedback for Sports Marketing by Northwestern University

1,076 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews


Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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126 - 150 of 358 Reviews for Sports Marketing

By Nour H

Aug 3, 2020

Amazing course, I learned a lot of new things and I’m so happy I was part of it. Thank you!

By Marc P A

May 1, 2020

Nice!! I've enjoyed during this course. I like it very much!! Better than I was expected.

By Francisco L B

May 29, 2021

Brilliant course! Do not hesitate to take it! Complete, dynamic and excellent interviews

By Marcelo V

Jul 9, 2022

really a very complete course, with very good material to study, highly recommended!!!

By Dhairya G

May 16, 2020

it is good cource for those who are in sports and it includes every detail about sports

By Krisha P

Sep 13, 2020

It was amazing learning about sports marketing from coursera. It was very informative.

By Kushagra M

May 27, 2020

Very good course for those who are already or want to be in sports industry in future.

By Sarah V

Nov 12, 2019

Bon cours, toutes les facettes du marketing sont abordées avec des exemples concrets.

By Saud M A F

May 12, 2022

This cource is amazing for people who want to explore the world of sports marketing.

By Roshan P

Apr 6, 2020

It was a good experience learning here. Hope to do some more courses in the future.

By sagar b

Jan 28, 2022

It was wonderful session which helped me a lot to understand the Sports Marketing

By Thomas E

Sep 26, 2021

Thoroughly enjoyed the course as a good taster into the world of sports marketing

By Pradeep D

Aug 31, 2021

It's an excellent start for students to pick up fundamentals of sports marketing.

By Gabriel R C

Nov 11, 2022

Thanks for all your help, the best tools, the best videos and the best teachers

By Hazel L

Sep 26, 2022

all the essentials. Somerhing that seems so minor made a big difference on my

By Ashutosh S

Sep 3, 2020

Great Learning. Thank you professor LEE for explaining concepts so seamlessly.

By Nicholas C

Jul 7, 2021

I learned so much and made me want to go into the sports sector of business!

By Yamini C

May 27, 2020

Very interesting and engaging.. helps learn a lot more about sports events!

By Mariyam F S

Oct 19, 2019

Great Insight on Sports marketing, strategies, dynamics, and many more ...

By Shady e s

Apr 1, 2020

Excellent course that really dives into the concepts of sports marketing.

By Julian D G C

Feb 10, 2020

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

By Daniel B

Jun 13, 2022

Fantastic. Best short-course on Sports Marketing I've ever enrolled in.

By Nikolaos S

May 29, 2020

Very usefull for my MSc Degree that I plan to have in the near future!!

By 531 K P

Apr 27, 2020

Very good in learning sports marketing and getting and insight about it


Apr 7, 2020

Fairly comprehensive for an introductory course. Definitely recommended