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Learner Reviews & Feedback for Sports Marketing by Northwestern University

847 ratings
293 reviews

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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151 - 175 of 295 Reviews for Sports Marketing

By Owen O

Jan 7, 2021

Very helpful and informative course. 100% recommend


Dec 3, 2020

Very Informative and useful for future endeavours.

By Emilio M

Apr 26, 2020

Good expirience with many interviews of expertise

By Diego

Aug 8, 2019

Very nice course, the activities are challenging

By Bruno L L

Aug 4, 2019

Loved It! Helps a lot to understand this market.

By Ratheesh K L

Jun 24, 2021

Very nice course for updating your knowledge

By Himansh T

May 25, 2021

Got great insight about the sport industry .

By Durai S

Apr 28, 2020

I understood every content.

Thankyou Coursera

By Morgan S

Apr 22, 2020

Good enjoyable course. Just the right length

By Alberto G C

Jul 19, 2019

Buen curso introductor a marketing deportivo


Jun 7, 2021

​I like this coures and its dicussion forum

By Joe B

Mar 26, 2020

Excellent information and excellent course.

By Lucienne L

Dec 10, 2020

Very interesting and to the point course.

By Nicholas K

Jun 12, 2020

This program was fun and taught me a lot!

By Deleted A

Mar 23, 2020

A great introduction to sports marketing!

By Thabang M

Apr 21, 2021


By Sriharsha K

May 5, 2020

Thanks for this wonderful course ma'am!

By Sid

Apr 13, 2020

Great course and content. Thank you! :)

By babatunde o

Jul 16, 2019

This course it's an eye opener for me.

By Yelstyn D

May 13, 2020

A very informative and exciting course

By Juan C E

May 10, 2020

Exceptional course, I really like it.

By Furdulea A

Dec 7, 2019

This course help me a lot! Thank you!

By Amy J

Aug 26, 2019

Really enjoyed the course. Thank you!

By Emmanuel M

Sep 26, 2020

I really loved the course in general

By Gavin L D

Dec 14, 2020

Specific and very well thoguht out.