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Learner Reviews & Feedback for Sports Marketing by Northwestern University

1,077 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews


Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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151 - 175 of 359 Reviews for Sports Marketing


Apr 7, 2020

Fairly comprehensive for an introductory course. Definitely recommended

By gautam s

May 19, 2020

I really liked the content of the course, and there was a lot to learn

By Bei Z

Apr 24, 2022

As a student majoring in sport management, this course help me a lot.

By nikhil c

Jun 28, 2021

Very informatory course. I love the guest session in multiple videos.

By Albar E Z

May 8, 2020

Great topics and real live examples for professional sports entities.

By gazala s

Oct 20, 2021

The entire course gave really great insights about Sports Marketing.

By Andre S

Dec 23, 2019

Great and informative course, will help me with my current business.

By Amine A

Dec 9, 2018

Très belle formation à distance ! Je vous la recommande chaudement !

By praveen r

Aug 19, 2020

Basics of sports marketing and advertising, Best one in my opinion!

By Feisal N O

Jul 5, 2020

This course has fostered my knowledge and opened a lot doors for me

By Sanidhya P

Apr 28, 2020

This was an amazing course and surely a great learning experience!

By Maximillian M

Jan 11, 2020

Great course for an introduction into the sports marketing world

By Esse O E

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

By Kirk N P

Jun 24, 2021

Fantastic opportunity, brilliant presenters and guest speakers.

By Willian G C A

May 13, 2020

It was an incredible experience, learning about this industry !

By Momoi

Dec 18, 2020

I enjoyed the course so much! Will come back again to refresh.

By Prateek C

Aug 25, 2020

Amazing course if u see yourself working in a sports industry.

By 135 M V

Nov 17, 2020

it was great to learn from the course very beneficial for me

By Sandeep J

May 2, 2020

Good one for someone who wants to get into sports marketing

By zia p

Feb 15, 2021


By Maria G P

Jan 8, 2019

Very well done! I'd loved it, very detailed and usefull!

By Faisal K

Jun 21, 2022

very impressive , its a must do course . Very helpfull

By Mohamed Z

Jan 18, 2023

Was a nice journey to the world of the Sport Marketing

By Piyush B

Sep 2, 2021

its a very good course for sports and business lovers