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Learner Reviews & Feedback for Cracking the Creativity Code: Discovering Ideas by Technion - Israel Institute of Technology

941 ratings
230 reviews

About the Course

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems....

Top reviews

Jun 5, 2016

Really excellent Course with the great educators. There's a lot that can be learned in this course and applicate in everyday life, especially if you are teacher who transferred knowledge to students.

Oct 15, 2016

Creatively inspiring, great content to reflect and practice upon and great innovation spark, thanks to Prof. Shlomo Maital & Arie Ruttenberg for delivering this creative experience and knowledge.

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201 - 225 of 230 Reviews for Cracking the Creativity Code: Discovering Ideas


Mar 7, 2016

Although some aspects were repetitive, I do enjoy learning from the many stories of creative problem solving.

By curie s

Aug 24, 2020

Content was structured and provided adequate stuffs to embark the creativity steeping stones.

By Vijai K S

Feb 14, 2016

The course is over loaded with extremely long videos. Otherwise it is an excellent course.

By Sergio R C V

Jul 2, 2020

It was a very usefull curse that changed my perspective on creativity


Jul 12, 2019

Brilliant tools for idea creation and well packaged for ht learner.

By Abu M M R

Aug 11, 2020

Good course that helps to tackle ways to generate ideas.

By Mayank k

Mar 2, 2018

Was insightful with loft of case studies and stories

By Anthony K

Jun 26, 2016

the course is an eye opener and highly inspiring.

By Pamela L

Jun 12, 2016

Professor Shlomo Maital is brilliant!

By KietLQCE130198

Aug 9, 2020

good course

By DungNTAHE140698

Aug 11, 2020


By Edokwe C B

Sep 23, 2020


By Vương L B N

Jul 15, 2020


By MinhVTHE131027

Jun 20, 2020


By CuongDNSE130489

Jun 19, 2020


By Andreas F L

May 22, 2016

Interesting subject, and well-produced videos.

The assignments are however arbitrary and ill-defined, leading to wildly different peer reviews and many who have completed the assignments correctly to be stuck in a grading limbo.

Would not recommend at this point

By Jayselle N

Mar 12, 2021

The content needs to be updated.

By Arvid H

May 3, 2017

Course material and contents are quite interesting but, grading system specially peer review method is absolutely disappointing and kills the motivation. Grading level by other students somehow looks insulting regarding the time and effort which I put to think, write, explain and make videos.

By Yannick

Dec 11, 2016

Much blaba, lenghty lectures, but less delivery/content. The second course (from idea to startup) is much better.

By Dulce M T P W

Feb 19, 2016

The content is good but the delivery is not engaging or creative enough.

By Nguyễn Đ T

Jul 30, 2020

khóa học rất bổ ích so với 3 triệu

By daniel b

May 16, 2019


By Ruben M A

Apr 21, 2016

The course is interesting but at the same time quite repetitive. There are many examples in it, but they are all high level examples which are not really going into the details of the creative process.The high level process proposed is good, but it is into the details where the processes fails, and there are no detailed examples here.

By far, the worst thing related to this course is the peer review. they define rules which nobody respects and the scoring system is subjective and badly defined. I really regret my decision to join this specialization and the waist of money.

By Dorothy H

Jul 9, 2016

Extremely repetitive with little to no visual interest. Needs to be cut down to about one tenth the presentation time. There are no visual representations, no exercises and no interactivity.

This is the most repetitive MOOC I have ever taken and I've taken a great many.

By Шамиль А

Jan 9, 2017

Sorry, but the course is very poor. I've watched all the videos of the first week and it's mostly about nothing. And, by the way, too much stories. And I'm still wondering why simpke brainstorming is called ZiZoZi ("new" approach as it described).