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Learner Reviews & Feedback for Cracking the Creativity Code: Discovering Ideas by Technion - Israel Institute of Technology

973 ratings

About the Course

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems....

Top reviews


Jun 5, 2016

Really excellent Course with the great educators. There's a lot that can be learned in this course and applicate in everyday life, especially if you are teacher who transferred knowledge to students.


Oct 15, 2016

Creatively inspiring, great content to reflect and practice upon and great innovation spark, thanks to Prof. Shlomo Maital & Arie Ruttenberg for delivering this creative experience and knowledge.

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76 - 100 of 236 Reviews for Cracking the Creativity Code: Discovering Ideas

By Kh R S

May 16, 2020

Great learning Experience

By Altaf H

Apr 22, 2020

Great learning experience

By CuongNMSE130222

Jun 13, 2021

Cool, highly informative

By Obozekhai E E

Jul 15, 2020

An enlightening course!!

By K. D r

Jul 12, 2020

Its really very helpful

By Cao T K

Jun 3, 2020

Nice it helped me a lot

By John A

Sep 21, 2020

Awesome awesome course

By Phan M S

Jun 9, 2020

thanks you coursera

By Phu L

Aug 24, 2021

a very nice course

By AnTQCE130201

Jun 12, 2020

It is very helpful

By Mai M H

May 24, 2020

so good for course

By Sumi E J

Sep 2, 2016

Wonderful course!!

By Caleb P

Aug 2, 2020

Wonderful course!

By LinhDBHE130140

Jun 15, 2020

học nhanh gọn :>

By DungMDHE130517

Jun 14, 2020

This is very good

By Aharon T

Feb 14, 2021

Excellent course

By ThuanNGSE140350

Nov 19, 2020

Love this course

By Nguyen T P (

Nov 7, 2020

Good and clearly

By Manuel d M D

Jul 31, 2020

Fantastic course

By Costantine E

Nov 2, 2019

very good course


Jun 27, 2016

Excellent Thanks

By 张弓长

Feb 29, 2016

I love this key.

By gabriel p

Jan 30, 2022


By Hoang V T

Aug 4, 2020


By Tran D T

Jun 21, 2020

Very very good