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Learner Reviews & Feedback for Strategic Innovation: Building and Sustaining Innovative Organizations by University of Illinois at Urbana-Champaign

4.8
stars
592 ratings
123 reviews

About the Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Top reviews

GA

Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team

T

Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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76 - 100 of 121 Reviews for Strategic Innovation: Building and Sustaining Innovative Organizations

By Artem A

Apr 06, 2020

Awesome course on strategic innovation!

By HARIPRASAD U R

Jul 07, 2020

Good Experience. very nice course.

By Uda A A

Mar 16, 2020

Hope to implement this course soon

By Steve W

Apr 24, 2017

Great videos; clear communication

By Poate V N K

May 26, 2020

Excellent teaching method !!!

By 1801890

May 20, 2020

valuable material , thank you

By CHRISTIAN K

Jun 09, 2020

Create course and insights.

By Muthukumar S

Feb 25, 2019

Good and interesting Course

By Sandeep K

Apr 06, 2019

Great Learning Experience!

By Shreeram G K

May 09, 2020

v,good and well explained

By Manuel M

May 11, 2018

Awesome relevant content.

By Luis A R F

Jul 25, 2020

Es un excelente curso.

By Shashank M

Apr 16, 2020

I enjoyed this course!

By Noor u S

Jun 28, 2020

Great opportunity 👍

By Mustafa A H

Apr 09, 2019

c

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ive innovative

By Hani A

Oct 04, 2018

Really Great Course

By Melbourne N

Aug 04, 2020

best course so far

By Gustavo V U

Aug 01, 2020

Excellent course!

By Chris L

May 20, 2017

Innovative course

By Vedant V S

Jul 21, 2020

Very good course

By MARIMUTHU M

May 19, 2020

Very good course

By Mario F

Apr 02, 2020

Excellent class.

By Dima S

Nov 01, 2017

Very nice one!

By Sanjay H R

May 12, 2020

Great Course!