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Learner Reviews & Feedback for Strategic Innovation: Building and Sustaining Innovative Organizations by University of Illinois at Urbana-Champaign

4.8
stars
759 ratings
168 reviews

About the Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Top reviews

GA
Jan 10, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team

T
Nov 4, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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151 - 164 of 164 Reviews for Strategic Innovation: Building and Sustaining Innovative Organizations

By Oziel C

Oct 22, 2017

I would like to have more readings available in order to reinforce the learning.

By Bahaeddine F

Apr 27, 2020

Well formed introduction to the Entrepreneurship world and challenging essays!

By YAN B

May 31, 2019

This course is fairly good, while a little difficult for beginners to learn.

By Hernan M

Feb 27, 2019

The best way to continuous learning and improve yourself and from the best!

By shokoufeh P

Oct 5, 2020

very good information , interesting video and very eye opening.

By Sharad K

Jun 30, 2020

Very well crafted and explained.. Really beneficial..

By Refaat M E E S A

Jun 9, 2019

i enjoyed it very much

By JUAN H

Aug 11, 2020

Very good training!

By Shubham J

Jul 16, 2020

best experience

By Anil

Aug 10, 2017

good course

By YAP W W M

Jun 23, 2020

the course is wayyy too long and sometimes it feels like fluff

By Nitzia S R d L

Aug 13, 2020

.great

By Aditya A

Aug 18, 2020

I didnt receive my certificate

By Shreyash S

Jul 17, 2020

worst