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Learner Reviews & Feedback for Customer Value in Pricing Strategy by University of Virginia

294 ratings
51 reviews

About the Course

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

Top reviews

Feb 18, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

May 26, 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

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26 - 50 of 50 Reviews for Customer Value in Pricing Strategy

By Wang L

Aug 10, 2017

it's very interesting course and you can learn a lot of new ideas !

By Sebastian S

Dec 29, 2020

Excellent course. Good materials and entertaining professors.

By Eladio M

Dec 13, 2018

Extremely helpful again. Congratulations for the instructors

By Mikhael C

May 16, 2019

Good to have this course to increase my learning education

By Matías Q

Aug 25, 2019

Very good course to set the basis for pricing. Thank you!

By Alberto T T

May 31, 2021

Great course and awesome teachers! Thank you so much. (:

By Soren G

Mar 24, 2018

Excellent course. Well delivered with a touch of humor.

By Robinsson D

Mar 27, 2020

It is a very good course about this knowledge area

By Mouttou N

May 13, 2020

great insight and good learning achieved !!

By Sitnikov A

Jan 16, 2020

Understandable and practically applicable

By Ismail A S

Jan 3, 2018

Fantastic experience and learning points!

By Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

By Daryl S

May 22, 2019

Sensational learning in every way.

By Idil B

Apr 28, 2019

Easy to follow, great instructors.


Jul 10, 2017

excellent course


Apr 29, 2020

Excelente curso

By Artsiom K

Jul 26, 2017

Great course!

By Diego A D

Jun 9, 2020

Great course

By Golovkina I A

Dec 24, 2019

Very helpful

By xavier u

Jan 24, 2019


By Román S R

Dec 11, 2018


By Ambika P

May 15, 2020

Great course.

Feedback - in the final peer evaluated exercise, after we have got our grades, we should have access a sample completed exercise, so we can see the thought process as compared to our own.

By Noel W

Mar 16, 2021

More practical examples of conjoint analysis should be shown before hitting the assignment!

By Matt S

Dec 28, 2017

Excellent course. All the instructors did a great job.

By Shubham R

Apr 18, 2020

good course