This course is part of the Design Thinking Specialization

Jeanne M. Liedtka

Offered By

Design Thinking SpecializationUniversity of Virginia

About this Course

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Welcome, designers! 
In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation.

Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Design Thinking Specialization

Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 13 hours to complete

English

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What you will learn

How to turn insights gathered during the design thinking process into action
How to generate solutions and turn ideas into key concepts
How to move from ideation to experimentation

Skills you will gain

Strategic Thinking
Innovation
Innovation Management
Design Thinking

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Design Thinking Specialization

Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Jeanne M. Liedtka

United Technologies Corporation Professor of Business Administration

Darden School of Business

447,049 Learners

11 Courses

Offered by

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

What If?

2 hours to complete

5 videos (Total 25 min), 3 readings, 1 quiz

Week2

Week 2

3 hours to complete

What Wows?

3 hours to complete

13 videos (Total 54 min), 3 readings, 1 quiz

13 videos

Step 10: Create Some Napkin Pitches4mWhat Napkin Pitches Can Help Us Do2mIBM: Introduction to a Process of Experimentation4mIBM: The Problem and Approach3m IBM: What Is? and What If?5mIBM: What Wows? and What Works?3mStep 11: Surface Key Assumptions5mUsing Four Tests to Define Key Assumptions5mSetting Appropriate Test Strategies4mThe Importance of Thought Experiments2m Characteristics of a Good Hypothesis3m Prioritizing Ideas2mUsing Existing Data to Test Assumptions5m

3 readings

Welcome to Week 210mProject Activity - Napkin Pitch1hProject Activity - Step 1145m

1 practice exercise

Week 2 Quiz30m

Week3

Week 3

3 hours to complete

What Wows to What Works

3 hours to complete

10 videos (Total 51 min), 2 readings, 1 quiz

10 videos

Step 12: Make Prototypes5mGuidelines for Making Prototypes5mA Continuum of Prototyping6m Case Study: Eaton Next Generation Meter2mCase Study: Vision Screening Kiosk7mStep 13: Get Feedback from Stakeholders5mIntroduction to the Co-Creation Tool4m Examples of Co-Creation Using a Poster3mExamples of Co-Creation Using Card Sorts and Sticky Notes4mExamples of Co-Creation Using a Storyboard4m

2 readings

Welcome to Week 310mProject Activity - Steps 12 and 131h

1 practice exercise

Week 3 Quiz30m

Week4

Week 4

3 hours to complete

What Works

3 hours to complete

11 videos (Total 51 min), 1 reading, 2 quizzes

11 videos

Step 14: Run Your Learning Launches3m Designing a Successful Learning Launch5mGetting Started on Your Learning Launch4m In-Market Experiments6m Learning Plan Timeline2m Thought Experiments2mExamples of 2D and 4D In-Market Experiments5m Life Reimagined Project: A 4D In-Market Experiment5m The Movement in the Design Thinking Journey5mDelivering Validated Learning Against Your Key Assumptions4mGiving and Receiving Feedback5m

1 reading

Welcome to Week 410m

1 practice exercise

Week 4 Quiz30m

About the Design Thinking Specialization

In this Specialization, you will master design thinking competencies in an engaging hands-on, project-based format. We will guide you through a detailed 14-Step process where you will tackle a human-centered problem that you want to solve. You will learn and practice all of the most important tools from the field of human-centered design to generate ideas and connect with your customers on a human level. You will then deepen your practice by taking an in-depth journey through six key phases of the design thinking process, from immersion to learning-in-action, and explore the shifts in mindsets and skillsets that accompany them.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Design Thinking: Ideas to Action

About this Course

What you will learn

Skills you will gain