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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

2,760 ratings
828 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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376 - 400 of 829 Reviews for Digital Product Management: Modern Fundamentals

By Douglas B

Sep 11, 2017

Lots to take away-love the arsenal of useable tools I have to my disposal after this course.

By Kamruzzaman A

Jul 19, 2020

This has been one of the most amazing and interactive course I have come across in Coursera

By Karen N A P

Jul 1, 2020

Gives excellent tools and insights regarding all the steps to creating or scaling a project

By Arka C

Oct 2, 2018

An engaging and informative approach to understanding the intricacies of product management

By Ronald J C S

Jul 9, 2020

Great, wide variety of topics. And very significant in the practice of product management.


Mar 6, 2019

Excellent training program which helped to understand the framework of Product management.

By Anto T

Jul 16, 2017

Excellent course with a ton of very useful techniques and frameworks for product managers.

By Obi N

Jul 8, 2020

Excellent course by Alex. A great insight into all the key aspects of product management.

By Md. M A J

Jan 11, 2019

awesome reading material with great examples and real life experience of many PMs. Thanks

By Anugrah N

Jun 25, 2020

Very good course for those who aspire to become PMs as well as those who are already PMs

By Akil B

Aug 7, 2019

This course provided lots of tools and techniques to start building successful products.

By Suren K

Nov 8, 2018

Great course taught by a great instructor. Would definitely take other courses with Alex

By Yijun M

Dec 27, 2019

It covers a lot of different perspective for some one who is new to product management.

By William V

Jul 27, 2019

Great practical knowledge that I could instantly use on my work to improve my products!

By Puranjay M

Aug 20, 2017

A really good introductory course to what product managers do and how they can improve.

By Vandre M R

Oct 2, 2019

The course is amazing, there are a lot of tools and real testimonials of great people.

By Sachin K S

Jun 26, 2019

Amazing course with all practical fundamentals of Product Management. Really loved it.

By Jonathan H

Aug 19, 2018

A great overview of Digital Product Management for those who do not work in the field.

By Monica S

Aug 11, 2020

I liked how Alex reveals the information. At the end of the course it all makes sense

By Natalia L

Jul 27, 2020

The course was amazing, I expanded way too much my knowledge about a Product manager.

By Aviram V

Aug 19, 2019

Superb course, brilliant, practical examples. A must for all UX and Product managers.

By Upahar S

May 13, 2019

Very useful to my journey in building a product manager's mindset as well as skillset

By Vinicius A

Jul 22, 2017

Excellent course. Recommend to anyone who already is or have interest to become a PM.

By Camilo A P

Jul 20, 2020

You are going to enjoy and learn a Lot with this course.

Simple, clear and effective


May 30, 2020

it is fantastic courses, from this courses I learn much marketing knowledge. thank u