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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

2,713 ratings
820 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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401 - 425 of 819 Reviews for Digital Product Management: Modern Fundamentals

By Will V

May 24, 2020

Great content with challenging questions but just right for a beginning PM. Thanks!


Oct 3, 2019

Really liked the course - I would recommend highly - must have for Product Managers

By Jamie R

Jan 22, 2018

Very good learning videos with excellent accompanying materials on Alex's website.

By Subish V

Apr 5, 2020

Its really commended course to understand Product management tools and Techniques

By Enes A

Nov 5, 2020

Alex is an engaging and pedagogue teacher. Course has a lot of relevant content.

By Bettina A

Oct 11, 2020

An amazing course. This is a great first step into the product management world!

By Nikhil M

May 5, 2020

Content helped me in polishing my skills and help to think deeper about product.

By Thiago M B

Dec 27, 2019

Excelente curso! Recomendo para todos que desejam atuar como gerente de produto.

By Jeffrey K

Sep 17, 2020

Excellent video lectures, great explanations, awesome real-world PM interviews!

By Stephen C

Jun 16, 2020

Best online course I have ever done. Great content, pacing and teaching methods

By Andrey L

Nov 18, 2019

Great course to be introduced into the PM profession and skills! Many thanks!!!

By Shiraz Z K

Jan 6, 2019

Excellent course. Very informative interviews with industry experts. Thank you.

By Sunil K

Nov 11, 2020

A very good course to have a detailed understanding about modern fundamentals!

By Saeed U S

Aug 20, 2020

this course is very beneficial for all business persons and engineers ass well

By Gigi M

Jul 16, 2020

Complicated subject is explained in simple manner, every one can learn easily.

By Pratiksha M

Sep 14, 2018

Pretty informative and comprehensive kick start to digital product management.

By Saif A A B

Jul 20, 2020

it was really informative and really focuses on real life product management.

By Soma S

May 9, 2020

It was very informative, filled with useful and tangible examples. Thank you!

By Himanshu A

Nov 28, 2019

Excellent content. Can relate with many suggestions and scenarios at my work.

By Juan V

Mar 25, 2018

Really good. I really enjoyed the course and the ideas of Alex the instructor

By Muhammad R N

Oct 7, 2020

This is great course taught me about an effective way of creating a product.

By Sorina J

May 2, 2018

Great overview course with plenty of tips of practical relevance. Thank you!

By Ling L

Nov 19, 2020

This course is very helpful and practical in guiding daily activity for PM.

By Jepri S

Dec 16, 2019

pretty good course, full of knowledge, also well explained from the mentor.

By Temitope L

Jun 5, 2020

Beautiful course, learnt a lot. Can't wait to put everything into practice