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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

2,750 ratings
825 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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426 - 450 of 824 Reviews for Digital Product Management: Modern Fundamentals

By Temitope L

Jun 5, 2020

Beautiful course, learnt a lot. Can't wait to put everything into practice


May 10, 2020

Greta learning materials and tools provided to do the Product Manager Job.

By Will M

Aug 23, 2019

Really helpful course that provides a basic overview of product management

By Daniel K

Nov 18, 2018

great course! i like every single week.

i think it need to give more testes

By Laura V M

Nov 29, 2020

Easy to understand and very applicable tools explained in a practical way

By Grecia M R

Aug 25, 2020

I've learnt a lot from Alex and this course. I think it's really helpful.

By Mohammed A

May 4, 2020

The content is very focused, straightforward and supported with examples!

By Zishan

Aug 26, 2019

Great Course for Product Managers. Learn new skills to expands tool sets.

By Eyal T

Dec 30, 2018

Great course. Explained in a proper and very easy way. Highly recommended

By Abhishek J

Jul 18, 2020

Wonderful course to take the steps into the world of product management.

By Devi G

Dec 8, 2019

Great insight! Experiences shared by industry persons added more value.

By Catherine B

Nov 3, 2019

I loved this course - it was really interesting and just the right pace.

By Bogdan P

Oct 27, 2017

Terrific recap and clarifications even for experienced product managers.

By Гарагуль К В

Aug 9, 2020

A very informative and structured course for the basic principles of PM

By Kazi M H

Jul 25, 2020

This is really an important for those who wants to be a Product Manager

By Gokce K

Jun 25, 2020

Very clear and detailed course with fun content about being a good PM !

By Sneha B

May 30, 2020

Thank you, to Coursera course because lean by various online course...!

By Ismayil M

Dec 3, 2019

It was really nice experience with you, Mr. Cowan. Thank you very much!

By Zeynep C

Nov 29, 2020

The information in the course took me one step further. I am grateful.

By Guillermo J P G

Sep 28, 2020

I enjoyed the course. However the most dificult part for me was wek 3.


Aug 25, 2020

The course is good, completed with real-world situation/implementation

By Md F W

Jul 20, 2020

The teacher is awesome. Loved his every suggestions. Helped in my job.

By Sandy C

Sep 4, 2020

Great instructor! the tools learned are easy to understand and apply.

By Raghuvir K N

Jun 6, 2020

Thanks Alex for creating this course. Just the perfect way to learn !

By Luca C

Dec 23, 2018

Great material, delivered in an easy to follow, easy to digest format