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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

2,703 ratings
816 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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451 - 475 of 818 Reviews for Digital Product Management: Modern Fundamentals

By yakov m

Oct 31, 2019

Thanks Alex!

I learned a lot

Excellent course I definitely recommend!

By Satyukov S R

Jul 31, 2019

It's amazing! I got all what i want to know for starting! Thank you!

By Gigi T

Jul 23, 2017

Incredibly useful for aspiring product managers for digital products

By Paul Z

Jul 30, 2020

Great content which Alex delivered in an clear and engaging manner.


Mar 11, 2020

Wonderful course which explains step by step in Product Management.

By Sumit K

Feb 22, 2020

Excellent Course with various facets of product management covered.

By demetris t

Jul 24, 2020

Very informative for a begginer and with good structure! thank you

By Ganesh K k

May 16, 2020

Basic information of product management is given in beautiful way.

By Christian L

Aug 11, 2019

Great course with a lot of useful content interestingly presented!

By Mr. P M

Jul 29, 2019

Excellent course materials and very nicely explained by the coach.

By Volodymyr M

Nov 2, 2017

Fantastic! Thank you so much for a lot of new ideas and knowledge!

By Rohini.P

Aug 15, 2020

It's very good opportunity for learn digital marketing management

By J J

Sep 17, 2017

AWESOME STUFF. Thank you so much Alex Cowan and Univ of Virginia.

By Vivek B

Aug 16, 2017

excellent insights from industry, well structured course material

By kelli m

Dec 29, 2019

great overview and a lot of valuable resources to use right away

By Paul J

Feb 20, 2019

Loved every minute of it! Will greatly help in my future new job

By Shihabun S

Oct 6, 2020

The learning was invigorating that will be useful in my career.


Sep 19, 2020

Great coverage and relevant depth; and Alex is a great teacher!

By Sofhía D S R

Jul 25, 2020

Muy buen curso! completo, dinámico y con información relevante.

By Mayank M

Jul 15, 2020

A very good course especially if someone is looking to startup!

By Jaume R P

Mar 4, 2018

Very useful and great course to learn modern fundamentals of PM

By Pallavi D

Sep 8, 2020

It's the best course for development of product manager skills

By Adrian C

Jan 8, 2020

Provides a great overview of product management considerations

By Mathias C

Nov 24, 2019

Great actionable videos and solid content. Highly recommended.

By Luong C C

Jul 16, 2018

Great course to understand how to be a success product manager