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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

3,745 ratings
1,080 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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476 - 500 of 1,084 Reviews for Digital Product Management: Modern Fundamentals

By Fan Y

Aug 12, 2018

Thanks Alex for this PM course, very informative and I will try something out in my daily work.

By Denis P J

Mar 23, 2021

Great course with a lot of very good insights on the importance and role of a Product Manager.

By Jorge M

Sep 7, 2020

it is an excellent course .It gives you a big view of what digital product management is about

By Olajide O

Jun 13, 2020

It is a really comprehensive course that introduces you to product management. I learned a lot

By Kristin B

May 6, 2020

Excellent course I learned so much! I hope to take some more courses to pursue PM as a career.

By Maciej M

Aug 24, 2018

A bit dry delivery of the lectures, but very useful, full of actionable tips & just practical.

By Brigid L

Jul 7, 2021

Excellent content - practical and well thought through! Alex Cowan (Instructor) was awesome.

By Akhil N

Sep 1, 2020

This course helps to understand the fundamentals of product management in a clear defined way


Jul 17, 2020

Excellent, well explained, the instructor is clear and gives a real world vision of the topic

By Daniel B

May 7, 2020

Nice coherent view on PM. Pretty dense. Community board looks a bit messy so I didn't use it.

By Stephen L

Nov 27, 2018

Very practical advice and tools to update my PM skillset. Off to brush up my SQL skiils now!

By Jennifer A

Jun 24, 2020

The courses had great content, learning pace was quick, and I really enjoyed each interview!

By Josep M T C

Dec 23, 2019

Great introduction, great teacher and slides clarifying what you need to become a great PM!!

By Douglas E

Sep 11, 2019

Curso fantastico! Bastante completo e traz uma perspectiva bacana para aplicar no dia a dia.

By Douglas B

Sep 11, 2017

Lots to take away-love the arsenal of useable tools I have to my disposal after this course.

By Jetinder S

Apr 3, 2021

This course in very informatic and useful to get the insights of Digital Product Management

By Felia S W

Mar 25, 2021

very useful, i have many more new knowledge and deep understanding about product management

By Kamruzzaman A

Jul 19, 2020

This has been one of the most amazing and interactive course I have come across in Coursera

By Karen N A P

Jul 1, 2020

Gives excellent tools and insights regarding all the steps to creating or scaling a project

By Arka C

Oct 2, 2018

An engaging and informative approach to understanding the intricacies of product management

By JaeMok k

May 9, 2021

It was a great experience to start learning to be a product manager as a college student !

By Ronald J C S

Jul 9, 2020

Great, wide variety of topics. And very significant in the practice of product management.


Mar 6, 2019

Excellent training program which helped to understand the framework of Product management.

By Anto T

Jul 16, 2017

Excellent course with a ton of very useful techniques and frameworks for product managers.

By Omar H

Sep 20, 2021

Very powerful in depth course for experienced PMs to take their skills to the next level.