Chevron Left
Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

3,834 ratings
1,096 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

May 21, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

Filter by:

551 - 575 of 1,100 Reviews for Digital Product Management: Modern Fundamentals

By Jeffrey K

Sep 17, 2020

Excellent video lectures, great explanations, awesome real-world PM interviews!

By Stephen C

Jun 16, 2020

Best online course I have ever done. Great content, pacing and teaching methods

By Andrey L

Nov 18, 2019

Great course to be introduced into the PM profession and skills! Many thanks!!!

By Shiraz Z K

Jan 6, 2019

Excellent course. Very informative interviews with industry experts. Thank you.

By Jesse J

Sep 10, 2021

Excelente material didático. Me ajudou muito a conhecer esse universo digital.

By Jayaprakash A

Sep 8, 2021

Good one to learn about Product management and innovation to keep product life

By Simon

Jun 3, 2021

Great course for beginers. Taught in a easy to understand and engaging manner.

By Jorge F

Dec 1, 2020

Excellent course! The instructor show everything you definitely needs to know!

By Sunil K

Nov 11, 2020

A very good course to have a detailed understanding about modern fundamentals!

By Saeed U S

Aug 20, 2020

this course is very beneficial for all business persons and engineers ass well

By Gigi M

Jul 16, 2020

Complicated subject is explained in simple manner, every one can learn easily.

By pratiksha m

Sep 14, 2018

Pretty informative and comprehensive kick start to digital product management.

By Saif A A B

Jul 20, 2020

it was really informative and really focuses on real life product management.

By Soma S

May 9, 2020

It was very informative, filled with useful and tangible examples. Thank you!

By Himanshu A

Nov 28, 2019

Excellent content. Can relate with many suggestions and scenarios at my work.

By Juan V

Mar 25, 2018

Really good. I really enjoyed the course and the ideas of Alex the instructor

By Muhammad R N

Oct 7, 2020

This is great course taught me about an effective way of creating a product.

By Sorina J

May 2, 2018

Great overview course with plenty of tips of practical relevance. Thank you!

By Ling L

Nov 19, 2020

This course is very helpful and practical in guiding daily activity for PM.

By Jepri S

Dec 16, 2019

pretty good course, full of knowledge, also well explained from the mentor.

By Will M

Aug 3, 2021

Really helpful course that provides a basic overview of product management

By Tope L

Jun 5, 2020

Beautiful course, learnt a lot. Can't wait to put everything into practice


May 10, 2020

Greta learning materials and tools provided to do the Product Manager Job.

By Daniel K

Nov 18, 2018

great course! i like every single week.

i think it need to give more testes

By Luis G B

Feb 17, 2021

Muy útil, con muchos conceptos actuales y con casos aplicables al entorno