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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

2,754 ratings
827 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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576 - 600 of 825 Reviews for Digital Product Management: Modern Fundamentals

By Kasparas P

Feb 24, 2019

Very detailed and informative

By Meixuan O

Feb 10, 2019

Comprehensive and educational

By Valerio R

Nov 8, 2017

very useful, well made course

By Huaigu L

Nov 12, 2020

This is a fantastic journey!

By German

Aug 5, 2020

Super useful and insightful!

By Victoria N

Jun 17, 2020

It was really interesting!!!

By Eber S

Sep 27, 2020

Great material and examples

By Juan G Z G

Aug 17, 2020

The Best Course !! Thank !!

By Priya M M

Jun 1, 2020

Excellent. Too many videos.

By Seshachalam A

Sep 5, 2020

It was an exemplary course

By Mike N

Jan 27, 2019

very structure and handson

By Alfonso N M

Oct 5, 2020

Focus on digital products

By Fabian V

Jun 28, 2020

Please, share the slides!

By abdulla m

May 6, 2020

great learning experience

By Pranav G

Jan 28, 2019

A very informative course

By Tanmaya P

Jun 29, 2020

Very relatable content !


Jun 13, 2020

This lessons are amizing

By Ranjith N R

Jun 17, 2019

Great Course, loved it!

By Alexander R

Feb 12, 2019

Great for start! Thanks

By Rayees A L

Sep 13, 2020

Great fully satisfied.

By Henrik H

Aug 14, 2020

great tools and tips

By Chukwudi D E

Aug 7, 2020

Nice User Experience

By Surat Y

May 5, 2020

Best learning course

By Christopher W

Nov 24, 2020

Really good course.


Jul 25, 2020

Very useful course.